1) Toyota should work to undertake serious effortsto strengthen its management platform along with strategies to raise corporatevalue. 2) onurgent basis, Toyota should promote business and cost structure planning forsolidifying the management platform so it can make itself able to respondquickly to the changing market circumstances and conditions. Specifically, thecompany should maintain a stable structure by eliminating the unnecessary stepsthrough the reduction of fixed prices and increase its business in establishedmarkets in developed countries. 3) Toyota should consider to expand itsbusiness into rapidly growing developing countries by thoroughly andmeticulously monitoring and analysing the market conditions in respectiveregions and introducing products suited to the needs and demand of each market.For each region and country, Toyota should work on developing the supply chainand pricing techniques so that it can grab a wide range of customers on thatarea accordingly.4) Toyota should consider making Lexus apriority in the Chinese market as the Lexus is consider the 3rd mostsold car in china (Forbes, 2017). One of the biggest problem of the car makeris the manufacturing details of it as it doesn’t have assembly lines and thecompetitors have already set them in the country so Toyota need to focus on itat earliest.
5) company should pursue the development ofenvironmental friendly and energy-saving products while performing all thefunctions and services demanded by customers (value chain) to fulfil all theirneeds and delivering them to the global international market. Acting on thesesteps, Toyota should aim for growth in the areas of materials, handlingequipment and textile machinery along with the production of engines andvehicles properly. 6) inorder to increase the global market there is the need to foster the globalhuman resources and the power of work place should also be increased by makingthe more diverse use of human resources (International marketing, Philip RCateora) 7)along with considering the safety the observance of rules and regulation shouldalso be considered to increase the market value of the product. 8) Overall, Toyota has performed well in theindustry over the past many years and gained market share. A shift towardsmaller, more fuel-efficient vehicles which is the need of hour and can be manufactureat a relatively low price, will support growth of Toyota in the United States.