ABSTRACT Textile industries play a vital role in theworld economy, providing employment to tens of millions, mostly, women workersin nearly two hundred countries. The industry is experiencing production andorganizational changes globally, with deepening trade activity alteringemployer – employee relations. Among the various segments of technical textiles,the hometech industry is one of the largest segments which is growing due tothe real estate boom and higher spending on the home interiors. The recentdecades in terms of the development of the home textile industry at the globallevel have been marked by processes of intensive structural adjustment whichhas resulted in the transfer of production to developing countries.
There have been a number of significantdevelopments in home textiles over recent years. The global market offersconsumers a broader range of fiber combinations, fabrics, designs, textures andcolours than it did in the 1990s. Manufacturers have successfully adaptedperformance apparel technologies for use in home textile products. For example,bed sheets are being made from Coolmax and Thermolite fabrics. Coolmax fabricincorporates a moisture management technology and Thermolite is a light weightinsulation material which was originally designed for outdoor performanceapparel. Keywords: home-Techtextile, global market, trends and opportunities,future scenario.
INTRODUCTION Textiles areindispensable part of human life. They are mainly to cover the human forprotection against all the adversities 1. Thetextile industry occupies a unique place in india.it is a self reliant industryand accounts for 14% of the total industrial production, contributes to nearly20% of the total exports of India. The textiles industry is moving towards thereorientation of non-clothing applications of textiles, known as technicaltextiles. There are over 150 productsclassified under Technical Textiles and its coverage in terms of applicationareas is expanding globally with each passing day on account of technologicaladvancement in raw materials and processes.
Though the Indian TechnicalTextiles industry consumes products under all twelve segments, the majoritytechnical textiles products that are manufacturedin India include– Clothtech, Packtech, Sporttech and Hometech.this sector is growing roughly at twice rate of textiles is nowplaying an important role in the construction of many household textiles, furnishing and floor coverings fordomestic consumption and institutional end uses that are known as Hometech. Theapplications of technical textiles in home tech include fibrefill, carpetbacking cloth, blinds etc.In the global textile market, home tech contributes about7% of the share. The hometech market in India is estimated to be Rs 17,000crore and is growing at over 9% annually. The hometech and furnishing market isexpected to reach Rs 26,600 crore by 2015. The recent decades in terms of the developmentof the home textile industry at the global level have been marked by processesof intensive structural adjustment which has resulted in the transfer ofproduction to developing countries.
OBJECTIVES· To learn about thepresent hometech industries scenario.· To find out thedomestic consumption and market size of hometech industry.· To know about thetechnical textile development in home textile industry which is going to helphometech to grow stronger and have greater prominence in the global market.· To prove that thedemand for hometech textiles is big enough and is rising in the near future. 1.
HOMETECHTEXTILES Home Textilesare a flexible material consisting of a network of natural or artificial fibersoften referred to as thread or yarn. Spinning raw wool fibers, linen, cotton,or other material on a spinning wheel to produce long strands produces yarn.Home textiles are formed by weaving, knitting, crocheting, knotting, orpressing fibers together. Home textiles havean assortment of uses, the most common of which are for clothing and containerssuch as bags and baskets. In the household, home textiles, they are used incarpeting, upholstered furnishings, window shades, towels, covering for tables,beds, and other flat surfaces in art, home textiles are all around. Hometextiles such as net curtains, curtains, furnishing fabrics, textiles for upholsteryand table linen all make a significant contribution to a feel-good atmospherein the home.
3 The variety ofthese products is (almost) unlimited. Be it materials, colours or patterns arenumerous different collections are always currently available.2. MARKETCHARACTERISTICS The Textile Industry in India is one of the largest segments of theIndian economy accounting for over one fifth of the country’s industrialproduction. It provides employment to around 15 million people who have helpedproduce one of the largest, most fascinating varieties of yarn, fabric, home textiles,home furnishings and other textile products in the world.2 TheHome Furnishings Industry in India falls under the purview of the textileindustry.
Indian home furnishings manufacturers and home furnishings exportersoffers a spectacular range of bedspreads, furnishing fabrics, curtains, rugs,durries, carpets, placemats, cushion covers, table covers, linen, kitchenaccessories, made-ups, bed spreads, bath linen, and other home furnishingsaccessories to the world. Manufacturers of Home Furnishings from India, whetherfloor coverings, kitchen linen, bath linen, cushion covers, bed spreads,curtains etc. create a rage in the international markets.3.
1 CHANGES IN THE WORLD TEXTILE MARKET The development of the hometextile industry in the world over the last 20 years is a typical example ofproduction that has undergone major changes, which some would even calldrastic, in terms of organisation, production structure, technology and salesmethods. 4 Whilethe process of structural adjustment was underway in the developed countries regardingthis industrial branch, followed by production reduction and labour forcedownsizing, specialisation and constant technological innovation, the promotionof new products and full product lines, at the same time the process oftransferring production to other countries and the establishment of newcenters of the global home textile industry. 6 The demand for textiles and garments in India comes fromthree major segments – household sector, non-household sector (institutional,industrial and technical) and export sector.
The household sector consumes thelargest share of textiles and garments in India (60% share), followed by thenon-household sector (21% share), and then the exports sector (19% share). The textile industry in India is one of the flourishing sectors of Indian economy. Itcontributes more than 13% to industrial output, 16.63% to export revenues and4% to the nation’s GDP. In the year 2010, the industry is estimated to produce12 million jobs with an investment of US$ 6 billion in the fields of textilesequipments and structure, and garment manufacturing by the end of 2015. 3.
2 ASSESSMENT OF DEMAND AND MARKETPOTENTIAL IN INDIA There are no authentic statistics available on the production and thetotal market size of the home textile products. Not much data is compiled forthese due to the large variety of products within the category. Further,majority of the market is still in the unorganized sector and highly dispersed.Therefore, the present estimates of the market are arrived at on the basis ofprimary survey conducted by Ace Global and discussions with the industryplayers.As per discussions with various industry players in different parts ofcountry, the overall average growth rate of domestic urban market is about 15%- for bath linen it is 15%, for kitchen linen it is 10%, for curtains it is12%, for upholstery it is 15% and for other remaining products it is about 10%. 3.
3 FUNCTIONALITIES OF THE PRODUCTS Curtains and window decorations have particularly good light fastnessand can maintain their brilliant colours for years, upholstery materialsconsist of particularly hard-wearing materials with a long life span and tablelinen features impressive designs with colours and patterns as well asfunctionality such as a washable coating. Many textile furnishing materials areusually put to use without prior washing and have a longer useful life. 5 3.
STRATERGICPLAN-HOMETECH The implementation of theStrategic Plan requires resources to the tune of approximately Rs 58164/- croreduring the next five years. Assuming an annual 25% increase in Annual Planoutlays from the base level (2010-11) of Rs 4725 crore, the required AnnualPlan allocation are as follows: Year Amount in Rs crore 2011-12 7000 2012-13 8750 2013-14 11125 2014-15 13906 2015-16 17383 The funds are to be provided as BudgetSupport to the Ministry?s Plan. Planning Commission and the Ministry of Financewill be persuaded to allocate sufficient funds for the Ministry of Textilesunder the Annual Plans.4. GLOBAL HOME TEXTILES MARKET: TRENDS AND OPPORTUNITIES It was most interesting to see that theglobal home textiles market has recorded a relatively strong growth since 2009.In USD the retail value increased from just over USD 85 billion to just belowUSD 105 billion in 2013.
The annual growth rate was well above 4% per annum.Growth was especially strong in China where the Combined Average Growth Rate(CAGR) from 2008-2013 was almost 14%. Also, other countries like India,Turkeyand Russia recorded strong growth rates between 5 and 8%.Fig-1 Retail value andannual growth With a share of approx. 25% bedtextiles are still by far the most important category within home textilesfollowed by bath textiles (15%), rugs (10%), living room textiles (8%) andkitchen & dining textiles (7%).Fig-2: global valuesales breakdown In advanced economies the maindrivers of this growth are a tendency towards smaller households, strongerdemand for more comfort, added value and convenience for use. In emergingcountries the drivers are an increase in the number of new homes for a rising middleclass who prefer affordable prices and convenient shopping opportunities.Fig-3: consumer trends:developed Vs emerging countries5.
FUTURE SCENARIO Lookingat the period 2013-2018, estimates that bed textiles will remain the dominantsegment (CAGR of 2.2%) but that also bath and living room textiles will alsogrow strongly by 2.3% and 2.2%, respectively. This growth will come fromChina’s expanding middle class, higher online sales (convenience) and moreadded-value products (comfort).Fig-4: hometechconstant value growth 2013-2018 Despite China’s very strong growth rate andhigh absolute retail value it is important to note that China’s per capitaconsumption of home textiles is still only one third of the US. The future potentialin China and other emerging economies, especially India, is Enormous 6. CONCLUSION The growth of domestic home textiles market, and the slower growth incustomers’ willingness to upgrade qualitatively, quantitatively, and pricewiseis a conundrum that needs to be researched and analyzed more intensively.
Other home categories showing very encouraging growth and so perhaps atipping point for home textiles and furnishings may also be around the corner. Some product-usage based and channel-based segmentations could offer newopportunities to stimulate domestic demand. REFERENCE: 1. Kaplan, N.S., (2001),Textile Fiber, Abishek Publication, Chandigarh, P.52.
InternationalTrade Centre, Trade statistics, 2012, avaliable at www.intracen. org/ (accessed:25 June 2012).3. “Handbook of home textiles,” edited by A.
R.Hrrocks and S.C.Annand, Textile InstitutePublications-2000 edition.4.
Ratnakar A, Yumiko Y (2008) The textileand clothing Industry: Adjusting to the post-quota world. Indus Develop, UN, USA. 5. http://www.fibre2fashion.com/industry-article/2/134/indian-textile-industry-home-yarn-segment1.
asp 6. http://www.artoflegendicccndia.com/html/home_textile_history.htm