Adidas Products, SportsShoes, Sneaker Tailored App, Sports or Athletes, Browsing and buying, reviewsand checkout, social sharing.The whole thing which adidas brand is doing rooted in sports. The adidashave a past like few others when it comes to iconic sports shoes that havebroken world records, scored the significant goals and succeeded on the world’sbiggest stages. It is this history and experience adidas draw and move forwardfrom passion for sports. Adidas is no strangerto the world of apps.
It has already released two in the form of Confirmed andAll Day, allowing users to reserve new products and observe their fitness andnutrition. Now days the sportsbrand has introduced Shop & Style – a shopping app that allows users to buyAdidas products and browse editorial content without the need to use theirmobile browser.It’s to some extent amazingthat Adidas is delivering this, but it is apparently due to a larger focus on enhancingthe web experience. The app is designed to’personalise and enhance’ the Adidas shopping experience, but there is it some decentstuff there? So, I have to download first to find out that it will work, andwhat misses the mark as I think.An app tailored to you AdidasShop & Style is a shopping app that uses artificial intelligence to learnabout its users. Essentially, this means that it will take your previousshopping and browsing behaviour into consideration, and deliver personalisedcontent and commerce recommendations on this basis. Let in mind that this wasmy first time using the app, so I’m not sure how effective or related theresults.
However, video on the homepage is bound to be an effective approach tograb the user’s attention as they enter into app.I was on the whole overwhelmedwith how different products or content is collectively there. Good mixture ofvideo (which automatically plays as you scroll), featured product imagery, pluseditorial articles from high profile sports personalities. Again, the app willdeliver content relating to particular sports or athletes you show interest in,which means that it feels like it is much more tailored to your own enjoymentrather than a single experience that caters to everyone.
Browsing and buying theshopping experience, which I assume is what most users will be focused on.Clicking onto the category pages, I like how the whole gadget is clearly setout – the category many options are in an organised way in the centre of thescreen, it is actual easy to choose the shoes, clothing, and accessories you’reinterested in. Over time, the app will automatically stay on whatever over-curvingcategory you use the most, e.g.
men or women.There’s also the optionto scroll through imagery of ‘new in’ products without leaving this mainnavigation, which is a nice touch if you’re someone who regularly checks backfor new-in stock. While the category set-up is good and there are many kind offiltering tool. That means this is gradually,users are continuously scrolled from side to side for products to discover whatthey’re looking intended. There’s are sort function, so even if you’re hopingto search from low to high prices, there’s a way to do this.Peoplecan see reviews and checkout luckily; there are other features that (might)make up for this.
The product pages themselves are particularly good,integrating the same rating and reviews section that can be found on the mainecommerce site. The highly visual nature of the overall percentage rating is a goodtouch, making it stress-free for users to gain instant impression of a product.Similarly, slider tool which gives an indication of how a product rates oncertain features, like comfort or quality is very useful.Thecheckout process is fairly quick and frustration-free, with one-touch Apple Payintegration making it even more so. The option to sign in or register viaFacebook also reduces steps to the checkout, which is always a handy feature tohelp prevent basket abandonment.Socialsharing and app integration another nice feature is the ‘share how you wear it’section, which inspires consumers to show photos of them trying their Adidasgear for chance to be featured on app.Thiskind of content encourages relationship and involvement, it also serves as a goodmoment of societal proof, by inspiring imagery definitely encouraging users togo on to look through the goods and buy. The content is also allied to thefeatured users Instagram accounts, which is in easy reach to get on from all sideand further search a particular profile.
Featuresof adidas are available meaning users will have to use the Confirmed app ifthey want to continue kept in the loop. Similarly, there’s no sign of a few choiceto sync or access All Day features, significance the app would also spot independently. Conversations box one more featured Iexperienced across, as even though promising ’24/7′ advice from a live Adidasrepresentative, I was told that there to be situated agents available on the variousoccasions I tried.
There is also an appearance remains good, as spotted few reviewson this chat box. Asalways, there are positives that will keep some users satisfied, such aseffective personalisation and rich video content. There’s nothing wrong withthe product pages or final checkout stages either. Search is also highly responsive,frequent suggested results almost immediately.