Career planning is a structured plan used to identify and
obtain the objective of an individual. It takes into account their marketable skills,
strengths and weaknesses to determine ones career management. Career planning
takes investment and patience, depending on the career choice. In terms of
sports those athletes wishing to rise to the top in their career will need to
be very patient and in addition to this acquire a coach to help them.
However, before an athlete and their coach establish their
goals they must first understand the gap between their performance they must
locate a gap between a gap between their performance and their goals if there
is one. This can be done by analysing their progress by using swot analysis and
feed back and or the smart plan.
The S in swots stand stands for strengths, essentially the good things about your career
plan e.g. having a lot of sponsors and supporters
The W in swots stands for weaknesses,
essentially things that may hinder you career plan such as bad publicity or a
lack of sponsors and or supporters
The O in swots stands for opportunities. These
can come in many forms e.g. having the opportunity to have the best career
coach on your side, having the opportunity to bolster the awareness of your
career which in turn can gain you more followers and supporters.
The T in swots stands for threats, things that
oppose or disrupt the progress of your success such as fans of an athlete
behaving badly causing an athlete to be seen in a bad way.
To conduct a swot analysis one must first figure out what
they wish to achieve and the best way to achieve it.
To before a swot analysis is conducted one must first
remember to keep your swot analysis short and simple while at the same time
remembering to always include valid and useful information. For example, if
specific staff member and or the whole of your staff are considered a strength
it would be smart to identify their specific skills and experiences while also
asking the question of why these strengths can help you achieve your goal. Once
is this done one must prioritise their swot analysis results by putting them
into an organised list, with the most important factors at the top and least
important at the bottom. It is then important to get the opinions of many other
people such as employees, suppliers, customers and partners, on the layout and
premise of your business. This is otherwise known as face to face validity. After
this it is important to apply the swot analysis to a multitude of issues that
may occur such as a goal that is yet to be achieved or a problem that is yet to
be resolved. This will allow you to perform a multitude of swot analyses on
individual issues and combine them. In addition to this, it is important to
measure and observe progress and where these progressions will lead the
company/ career in the future. Considering
potential competitors is also a great strategy for prolonging one’s company or
career. Finally, in a swot analysis one must provide the target population with
what can’t be found anywhere else.
The benefits of using swot are it enables an athlete and
coach to create a variety of short to long range goals. In addition to this, it
grants athletes the ability to establish key skills and attributes needed to
However, limitation of using swot can be is the failure to
keep in mind it is only singular way in which a career can be constructed and
thus should not be heavily relied on. For example, complex issues must be
approached with heavy research and analysis to make decisions instead of using
swot. In addition to this, it is important to keep in mind a swot analysis only
accounts for issues that are viewed as strengths, weaknesses, opportunities and
or small threats. Furthermore, swot analysis, doesn’t prioritise issues, which
is a limitation as it shows the swot analysis cannot fix complex issues. In
addition to this, the swot analysis fails to compose solutions and or
alternative to situations which is a limitation as it shows a lack of
flexibility with the analysis. Most importantly the analysis can create a lot
of ideas but fails to point out the best and most useful.
In addition to this athletes must develop key and basic
skills before setting off to establish their career. These skills include
communication, organisation and interpersonal skills.
Communication is important as it can be the deciding the
factor on if you get supporters, sponsors and or any form of help from another
human being. Having good communication skills allows you to make friends easily
and can establish you as a trust worthy and worthwhile person to invest time
and effort into.
Organisation Is important as it negates the possibility of
mistakes and failure as having a clear understanding of what is going on in
your life at all times is highly beneficial. You can be organised by creating a
calendar for important events etc, allowing you too rarely if not ever make
mistakes such as being late to a potentially life changing interview.
Interpersonal skills; skills that we use everyday are
important because it contributes out communication and interaction skills. So
those with good interactional skills tend to succeed more as they know how to
appear great in the eyes of many leading to great opportunities. International
skills such as communication, listening, questioning ad understanding are
highly important. Interpersonal skills also cover skills that involve emotional
intelligence ( the ability to read and understand others ). These skills are
important as they allow you to read a person or your target population and act
accordingly to their actions allowing your to appear as great in their eyes.
Sports players before starting to create their career must
first establish their goals. These goals need to be well planned and detailed.
They must establish if their goals are long termed or short termed while asking
their coach for any advice or important information they may have missed.
An athlete must also keep in mind that their gaols have the
potential to change based on their level of performance in their sports whilst
competing. Those athletes that are famous and at the peak in their career will
be sponsored and find it easy to elevate their careers further. Those that are
not so fortunate and or are injured may find it hard to bolster their
career-find sponsorship to further help them achieve their goals.
There are two ways athletes can label their goals
Short term goals
These are goals that contribute to the long term
goal. Athletes should focus on achieving these goals at all cost as they work
as they’re the structure form which their long term goals will stand upon.
Medium term goals
These goals are the result of the progression of
an athletes short term goals and should always link back to their career and or
performance of the athlete
Long term goals
All athletes looking to achieve a future career
must have a long term goa. They should always ask themselves what they wish to
achieve, how to get there and who or how to gain support to achieve that goal.
To make their plan clearer they could use SMART which stands
for specificity, measurable, achievable, and realistic and time.
Smart is a formula that contributes to success. Athletes
wishing to achieve their goals must be specific with that they want to achieve
and find a way to easily measure the success of their achievement. In addition
to this they think about if their dream is achievable ad realistic. Furthermore
the goal should time stamped e.g. through a time table to make sure you have a
end date and stay on track.
Athlete must acquire a large set of technical and practical
skills to help them on their progress to create a stable and worthwhile career.
These skills vary depending on the sports they play. Coaches must also find the
areas in which their student can develop, such as their relationship with the
media and the public. This is so they can improve their character, which contributes
to their success.
Now that the basics have been established to truly start
planning a career an athlete must develop
You must first identify the options you have
available for your career plan. It is important to gather a variety of career
options through self-assessment this allows you to narrow down the right career
for you. This can be done by shadowing or volunteering with some who practises
the career you have in mind.
It is too important to keep in mind that the
career you choose should be one you excel at. So when narrowing down your
choices you choose options that truly make use of all your top skills. You must
also take into account if your choice benefits your family and yourself. This
can be established by getting a coach or career advisor involved.
Comparing career options and against a list if
prioritized skills and personal interest and values.
Consider other factors
Whilst making your career choice it is important
to establish the demand for you chosen field and if you match these demands. If
you do not reach the demands you should consider a different career as pursuing
a bound to fail career is a waste of time. You should also think of choosing
different careers if it heavily affects your or yours or your loved ones
Making a choice
Inevitably a choice will have to be made on
which career you will choose and it should be the one you like the most as it
compliments all of your top skills and meets the demand of your values etc.
from the many choices you have you may choose 1 out 5 of your most wanted
An example of an athlete that choice another career is Bill
Russel who was a team player for Boston Celtics 1966-69 and coached the Seattle
Super Sonics in 1973-77 and the Sacramento Kings in 1987-88. During his long
career he was a 12 time NBA All Star and a five time NBA MVP. After playing for
10 years Russel was given the opportunity to coach the Celtics in 1966 to
replace the retiring coach. Another example can be Doc Rivers who played for
the Atlanta Hawks 1983-91, the Los Angeles Clippers 1991-92, the New York
Knicks 1992-94 and the San Antonio Spurs 1994-96. After many years if playing
Rivers coached the Orlando Magic’s and after being fired by them he kept his
options opened and was soon hired by the Boston Celtics. Another example can be
Terry Crews who played for the LA RA San Diego Chargers. However, after his
sporting career he took up acting in 1999 and has so far appeared in movies
such as white chicks and TV shows such as my wife and kids, Everybody Hates Chris
and Brooklyn 99.
Being a great professional athlete is a good way to be
forever remembered in that’s sports hall of fame. However, there are some who
fail to accomplish this with one big mistake. An example of this can be Jackie
Smith a 5 time pro ball tight end who played with the Dallas Cowboys in 1978.
His career hit rock bottom when in the Pittsburgh Steelers by seven in Super
Bowl 13 he , whilst in the third quarter, was bound by Roger Staubach wide in the end zone for a touchdown
however Smith dropped it and as a result of this Dallas settled for a field
goal and wound up losing by 4 points. As a result of this Smith was looked upon
in a bad light for his mistake.
Athletic career planning
Athletes must remember to identify and develop their and or
their staff’s practical skills which will allow them to achieve their personal
goals in life. As well as this athletes should learn how to work within a time
frame that urges them to achieve their goal.
Athlete within their career will develop certain
expectations to live up to this will either be self-created or fan created. In
any circumstance it is highly important that athlete create goals for
themselves that’ll motivate them and push their abilities to new heights.