Branding of Bangladesh, by Enam, Jnu. 01676004772

‘Bangladesh’- The Queen of Nations Executive summery Bangladesh has positioned herself as a one of the promissory developing country in world.

It enjoyed widespread international public support during the war of liberation, not only because its struggle identifiable, but also due to the fact that it aimed to establish a socio-economic equilibrium and an equitable society where each citizen would have the opportunity to flourish. But the Post-1971 eras has not been so easy, despite numerous achievements, the country has been negatively labeled by a group of people with their own motivations.They ignore the commitment and the resilience of Bangladeshis who are often faced with political and climatic trauma. Now Bangladesh has made lots of socio-economic growth include: improvement in health status, increasing literacy, progress in gender balance, enhancement of employment opportunities, building transport and communications facilities, huge increases in media reach amongst rural and urban people, booming ITC businesses, a rise in remittance and agricultural, industrial, and ready-made garments (RMG) booms.

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In 2006, our global image increased exponentially with Prof.Yunus and Grameen Bank winning the Nobel Peace Prize. That put Bangladesh in a strong position, globally and we cannot let that slip. Therefore, it has become imperative to develop a nation branding campaign to keep us in the global limelight for the right reasons. Currently, the government and brand strategists are working towards developing a nation branding campaign, which should help improve its image to the rest of the world Objectives We have made this assignment with a view – 1. To establish Bangladesh as a brand in the world’s competitive market.

2.To identify common facilities provided by Bangladesh like other countries. 3. To know deeply about the resources and competitive edge of Bangladesh in South Asia. 4. To find out the ways to brand Bangladesh through integrated marketing programs. Methodology: The secondary data have been collected through different text books, government websites, and others websites related to report topic.

Limitations While doing assignment, we faced some obstacles. These are given below:- * To brand a country requires much time and effort. But the time provided to us is not enough to accomplish the goal. As per government rule and regulation, much information was not disclosed by government website. * For collecting data, we can not focus every sector of Bangladesh.

This has certainly affected the quality of the report. Chapter-2 Literature Review 2. 1 Brand Branding has become so strong that today hardly anything goes unbranded. Consumers view a brand as an important part of a product, and branding can add value to a product. Perhaps the most distinctive skill of professional marketers is their ability to build and manage brands.

According to the American Marketing Association, “a brand is a name, term, sign, symbol, or design, or combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. ” Ultimately, a brand is something that resides in the minds of consumers. Now the question is “how do we brand a product? ” To brand a product it is necessary to teach consumers “who” the product is – by giving it a name and using other brand elements to help identify it – as well as what the product does and why consumers should care. Here, we focus on the place marketing.Cities, states, regions and countries are now actively promoted through advertising, direct mail and other communication tools. These campaigns aim to create awareness and a favorable image of a location.

In this context, we concentrate on branding our country namely Bangladesh. 2. 2 Strategic brand management process Strategic brand management involves the design and implementation of marketing programs and objectives to build measure and manage brand equity. In case of branding and marketing something and overall achieving brand oriented objectives; the firm must follow the sequential brand management process.Identify & establish Brand Positioning & Values Plan & Implement Brand marketing programs Measure & Interpret Brand Performance Grow & Sustain Brand Equity * Mental map * Competitive frame reference * POD & POP * Core brand associations * Mixing & matching of brand elements * Integrating brand marketing activities * Core brand associations * Brand value chain * Brand audits * Brand tracking * Core brand associations * Brand- product matrix * Brand portfolios and hierarchies * Brand expansion strategies Steps Key concepts Fig: strategic brand management process I.

Indentifying and establishing brand positioning Brand positioning can be defined as the “act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind,” such that the potential benefit to the firm is maximized. Competitive brand positioning is all about creating brand superiority in the minds of consumers. To create position for a brand in consumer mind, marketers need to know – * Who the target customer is * Who the main competitors are * How the brand is similar to these competitors and * How the brand is different from them.The last two jobs of marketers are directly related with points of parity and points of difference. PODs are attributes or benefits that consumer strongly associate with a brand positively evaluate, and believe that they could not find to the same extent with a competitive brand.

On the contrary, POPs are not necessarily unique to the brand but may in fact be shared with other brands. Brand positioning also requires some other key association and brand mantra. A mental map is a visual depictim of the different types of association linked to the brand in the minds of consumers.Core brand associations are that subset of association like attributes and benefits that best shape a brand. A brand Mantra is a short three to five- word expression of the most important aspects of a brand and its core brand association, the enduring “Brand DNA” and the most important aspects of the brand to the consumers and the company. Brand Mantra represents the core promise of the brand. Core brand association, POD, POP, and a Brand Mantra are thus an articulation of the heart and soul of the brand. Along with company must consider internal branding.

Brand mantras points out the importance of internal branding- making sure that members of the organization are properly aligned with the brand and what it represents. * Updating positioning over time: A company must update its positioning strategy and activities in the mind of consumer in response to changing time. Updating positioning raises two main issues including * Laddering: how to deepen the meaning of the brand to tap into core brand associations or other, more abstract consideration? * Reacting: how to respond to competitive challenges that threaten an existing positioning? II.Planning & Implementing Brand Marketing Programs As the brand management process is sequential, the success of one phase depends on the success of another phase. After identifying a brand a firm needs to educate its customers about the brand. In today’s marketplace, there are many different ways by which a brand and its corresponding marketing programs can build brand equity. Planning about channel strategies (media, celebrity selection), communication strategies (name, performance of brand), pricing strategies and other marketing activities can all enhance or detract from brand equity.Basically in the second step, marketers try to build knowledge about the brand among customers.

This knowledge building process will depend on three factors: a. The initial choices of the brand elements of identities making up the brand and how they are mixed and matched. b.

The marketing activities and supporting marketing program and the way the brand is integrated into them. c. Other associations indirectly transferred to or leveraged by the brand as a result of linking it to some other entity (such as the company, country of origin, channel of distribution, or another brand).

III. Measuring and interpreting brand performance The task of determining or evaluating a brand’s positioning success level often benefits from the measurement of the brand’s performance. The corrective suggestions derived from the measurement of the brand performance acts as a guideline of building a strong and competitive brand. By using the following tools we can measure the performance of a brand.

* Brand Audit: A brand audit is a comprehensive examination of a brand to assess its health, uncover its sources of equity, and suggest ways to improve and leverage that equity. Brand value chain: Brand value chain is means to trace the value creation process for brands, to better understand the financial impact of brand marketing expenditure and investments. IV. Brand equity measurement system Brand equity measurement system is a set of research procedures designed to provide timely, accurate, and actionable information for marketers so that they can make the best possible tactical decisions in the short run and the best strategic decisions in the long run. Growing and sustaining brand equity Maintaining and expanding on brand equity can be quite challenging.Brand equity management activities take a broader and more diverse perspective of the brand’s equity – understanding how branding strategies should reflect corporate concerns and be adjusted, if at all, over time or over geographical boundaries or market segments. Managing brand equity can mean managing brands within the context of other brands, as well as over multiple categories, over time, and across multiple market segments.

2. 3 Brand building blocks To provide a structure view of “how a brand gets maturity from its birth phase”, K.L.

Keller (2008) suggested the “Brand Building Block” that has six blocks with four rational stages of brand development and four objectives of those stages. Steps of brand development Branding objectives at each stage 4. Relationship What about you & me? Salience Imagery Judgments Resonance Feelings Intense active loyalty 3. Response What about you ? Positive accessible reaction 2. Meaning What are you? Points of parity and points of difference Performance Deep, broad brand awareness 1.

IdentityWho are you? Brand salience: Brand salience measures awareness of the brand, for example, how often and easily the brand is evoked under various situations or circumstances. Breadth and depth of awareness A brand we easily recall has a deeper level of brand awareness than one that one that we recognize only when we see it. The breadth of brand awareness measures the range of purchase and usage situations in which the brand element comes to mind and depends to a large extent on the organization of brand and product knowledge in memory.

Brand performance Brand performance represents the measurement of how wells a product or service meets its customers’ expectation about the brand. Actually product is the heart of brand equity because it directly influences the customers’ experience and it also meets the firm’s promise about the brand. As a result, designing and delivering a product that fully satisfies consumer’s needs and wants is a prerequisite for successful marketing of a brand regardless of whether the brand is a tangible good service, organization or even location.The gap between the performance of the brand and the firm’s promise about the brand gives corrective suggestion to make the brand as competitive. Brand imagery Imagery refers to more intangible aspects of the brand, and consumers can form imagery associations directly from their own experience or indirectly through advertising or by some other source of information such as word of mouth. Brand judgments Brand judgments are customers’ personal opinions about and evolutions of the brand which consumers form by putting together all the different brand performance and imagery associations.Four types of important judgments are quality, credibility, consideration, and superiority. Brand feelings Brand feelings are consumers’ emotional responses and reactions to the brand.

Brand feelings also relate to the social currency evoked by the brand. There are six important brand feelings including warmth, fun, excitement, security, social approval, self- respect etc. Brand resonance Brand resonance describes the nature of this relationship and the extent to which customers feel that they are “in sync” with the brand. Chapter-3 Let’s Brand Bangladesh In this chapter we will give a deeper look on how Bangladesh could be branded.For this we will focus on the first two steps of Brand Management Process which are Identify & establish the Brand Positioning and Plan & Implement Brand marketing programs. Step-1 3. 0 Identify & establish the Brand Positioning Target Market, Nature of competition, brand mantra, Point of Parity(POP)and Point of Difference(POD) are the focus of attention of this very stage which will gradually make a Branding for Bangladesh.

3. 1 Brand mantra: Bangladesh Tourism Industry uses the Brand Mantra-‘Beautiful Bangladesh’ as a Branding element of Bangladesh.Therefore we are going to use this statement as the Brand Mantra in our assignment. 3. 2 Target market for Bangladesh By focusing relationship between Bangladesh and other countries, we can segment our target market in the following categories. I. Tourist: Bangladesh is a country of natural beauty including Cox’s bazaar, Sundarbans, kuakataetc that attracts the tourists in all over the world.

According to statistics of the country’s National Tourism Authority (NTA), a total of 349,837 foreign tourists visited Bangladesh in 2008, about 21 percent higher than that in 2007.So we can target tourism sector in order to branding Bangladesh II. Foreign Direct Investment: Bangladesh is the world’s largest low cost labor country which affects the production of a product. Along with government of the country also established Export Processing Zone (EPZ) to attract foreign investors. As a result foreign investment is increasing day by day in our country. It is also a target market for branding Bangladesh. III. Human Resource: We get more than 90% remittance from the export of manpower (skilled, unskilled, semi-skill labor).

In the 2000, we exported 45177 skilled labors, 12067 semi- skilled, 39512 unskilled to the foreign countries. These people represent Bangladesh as a brand. We can this sector as our target market. IV. Outsourcing: Today is the era of information technology. Almost every country in this era is trying focus on expertise in IT sector. Bangladesh is not devoid of that.

Bangladesh is now 3rd largest outsourcing country in the odesk’s, a leading freelancing institution list and 5th in the Freelancer’s list. Therefore, we can increase virtually the brand value of Bangladesh through outsourcing. V. ExportingBangladesh’s export earnings are mostly determined by the export of readymade garments (RMG) to North American and European countries with 75% of total export earning coming from this sector. During the last fiscal year (2007-08), the overall growth of the export of RMG was 16. 16% which increased to 23.

48% between July 08 and January 09 of the current fiscal year. Along with, Nowadays, Bangladesh Pharmaceutical Industry is successfully exporting Active Pharmaceutical ingredients (APIs) and a wide range of pharmaceutical products covering all major therapeutic classes and dosage forms to 79 countries.So through exporting, we can also introduce Bangladesh as a well developing country. It is another target market for us. 3. 3 Nature of competition When we talk about branding, we must think of the nature of competition. For branding a country like Bangladesh we need to consider the existing markets and positioning of the country to the target customers.

i. Nature of competition in Labor force segment Despite being a small and developing country, Bangladesh has long and successful history of labor force exporting. Since the 1980s, Bangladesh has been an increasingly important source country in international flows of contract labor migration.The primary destinations for Bangladeshi migrants have been the Arab Gulf states, particularly members of the Gulf Cooperation Council (GCC).

According to the official figures of the Bureau of Manpower, Employment, and Training (BMET) of the Government of Bangladesh, over 5 million Bangladeshis migrated to work in the GCC states between 1976 and 2009, with Saudi Arabia and the United Arab Emirates being the top country destinations. But yet it has to face immense competition for exporting labor force due to chip labor of its neighboring country India and china.So, here, we face competition with India, china, Pakistan, Sri-lanka etc. who are providing low labor cost as like as Bangladesh. ii. Nature of competition in outsourcing segment Information Technology (IT) is the most challenging and competitive market sector of the present world.

Although Bangladesh is very much successful in the online virtual market places like Odesk, Freelancer etc. it is continuously facing competition as still there is a lagging in the IT knowledge in the people. Moreover, India, Japan, China hold a significant level of success in this segment as well.So, here they are main competitors for Bangladesh.

iii. Competition on tourism industry: Tourism has considered as the world’s largest and rapid growing industry of modern business world. Bangladesh is a new tourist destination on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. Tourism can add value in the Bangladeshi economy if proper marketing plan and strategy can be built and implemented for this purpose to compete with its neighbor countries like India, Srilanka, Nepal, Maldip.Bangladesh is a country filled with natural wonders and untouched reserves and home to a variety of unique and magnificent creatures than other countries. With hills, valleys, forests, beaches, lakes and rivers, ecotourism in Bangladesh is ideal.

Although this is still a relatively new form of tourism in Bangladesh, ecotourism is on the rise and extensive efforts are being made to promote it in the country. Bangladesh is blessed with two of the world’s splendid and enchanting ecotourism spots of diverse nature- the Sundarbans and the Chittagong Hill Tracts.The Sundarbans is the world’s largest mangrove forest and could be the goldmine for ecotourism in Bangladesh. The UNESCO has already declared Sundarbans as a world-heritage site with a view to preserving and protecting bio-diversity of the rare ecotourism. Without that Cox’s Bazar-longest sandy beach, St. Martin, Kuakata, Rangamati, Bandarban, Srimangal etc. are the distinctive and charming place which has distinctive attraction.

Bangladesh is also gradually developing the infrastructure facilities of tourism industry.So, with passage of time Bangladesh create a positive image in tourism and building a sustainable competitive advantage in tourism industry. 3. 4 Points of Differences As we know that point of differences is the central concept that determines a strong Branding position, here we are focusing on FDI, Manpower Exporting, Low labor cost, Natural resources Bangladesh, Tourism industry of Bangladesh , Shipbuilding industry in Bangladesh, RMG of Bangladesh:, steel industry, Pharmaceuticals, Sports as the focus of attention in this assignment.

i. Foreign direct investment(FDI)The Bangladesh Export Processing Zones Authority (BEPZA) is the official organ of the government to promote, attract and facilitate foreign investment in the Export Processing Zones. The primary objective of an EPZ is to provide special areas where potential investors would find a congenial investment climate, and location free from cumbersome procedures. Businesses from 32 countries have so far invested in the existing zones.

BEPZA is providing some incentives and facilities to attract foreign investors including… * Duty free import of construction materials. Duty free import and export of raw materials and finished goods. * GSP facility available. * 100% foreign ownership permissible. * No ceiling on foreign and local investment. * Off-Shore banking available. * Non-resident Foreign Currency Deposit (NFCD) Account permitted etc.

By taking these facilities, Foreign Direct Investment (FDI) has played a key role in the modernization of the Bangladesh economy for the last 15 years. There was an inflow of $666m foreign direct investment in 2007 which raised significantly in 2008 to $1086m. As of 2011, inflows of foreign direct investment recorded to $1136.

8m. Inflows of foreign direct investment during 2007-2011 From this chart we can easily say that FDI is increasing day by day in our country due to some extra incentives and facilities provided by our government. As these facilities are absent in the developed countries like USA or UK, foreign investors are so much interested in invest in Bangladesh which is our points of difference for branding our country.

It is to maintain tha ii. Manpower Exporting Bangladesh has sent more than 6. 7 million workers to over 140 countries during a period of more than three decades since the mid-1970s.Most of these workers temporarily migrate to work in Middle East and Southeast Asia. More importantly, the remittance transfers received from these migrant workers have reached a phenomenal level of over 10 billion US dollar in 2009, approximately 12 percent of GDP in Bangladesh. Bangladesh is one of the largest remittance incomer countries in all over the world. These people introduce our country in the world market.

Moreover, these people are the representatives of Bangladesh. They are the products of the country in the foreign market.Their performance actually contributes the development of our economy. So manpower exporting is a competitive advantage of Bangladesh. iii. Labor force Bangladesh has about 15 core people with 30 core hands. Labor is one of the main production factors to produce a product.

The labor rate in Bangladesh is among the lowest in the region—less than one third of China’s and less than half of Vietnam’s. Labor cost is only 23 cents per hour in Bangladesh, whereas in India, Pakistan and China the labor costs are 43, 41 and 89 cents per hour, respectively.But it is a great news for Bangladesh that its labor force is improving much consistently than strong economic countries like India and China.

Here is a Graph which shows the differences of labor force among these countries: iv. Natural resources Bangladesh Natural resources are most important for a country. There are many countries which are directly depends on natural resources.

Bangladesh is a developing country. Although area of Bangladesh is small, we have also some potential natural resources that are very important for industrialization. * Gas There are 22 discovered gas fields in Bangladesh of various sizes.The total reserve of 20 gas fields is about 26 TCF (trillion cubic feet). Gas in most of the fields is dry, in a few fields it is wet, with considerable amounts of CONDENSATE, eg at Beanibazar (16 bbl/mmcfg), Jalalabad (15 bbl/mmcfg), and Kailashtila (13 bbl/mmcfg).

Currently, natural gas accounts for more than 70% of the total commercial energy consumption and the major part of the future energy demand would be met from it. Power sector ranks the highest (44%); fertilizer sector ranks the second (28%); and industry, domestic, commercial and other sectors together rank third (22%) in gas consumption.Currently 12 gas fields under public and private sectors are in production with gas supply between 900 and 930 mmcfg per day. We are very much grateful to the nature for bestowing us with a resource like Natural Gas.

It is a pride for the Bangladesh that Bangladesh produces all the gas she needs for internal consumption. It is also to be mentioned that we are quite consistently producing Gas than most other Asian countries. * Water Resources Water is the available renewable natural resources of Bangladesh. Bangladesh is endowed with plenty of surface and groundwater resources.The surface water resources comprise water available from flowing rivers and static water bodies as ponds, beels and haors. Surface water inflows of the country vary from a maximum of about 140,000 m3/s in August to a minimum of about 7,000 m3/s in February.

Two main rivers, the brahmaputra and the ganges account for more than 80% of stream flows. Another surface water sources of Bangladesh is Bay of Bengal, a northern extended arm of the Indian Ocean, is located between latitudes 5°N and 22°N and longitudes 80°E and 100°E. Water makes a great contribution in our agriculture, industry and daily necessary.But if we look the real scenario of water resources in Saudi Arabia, we will find that it is quiet different from us. It is our point of different by which we can brand Bangladesh.

* Oil resource Although Bangladesh is far away in oil production in comparison to the Arab world, it is very much consistent than one of the Asian economic giant Pakistan. Here is a brief on that: v. Steel industry in Bangladesh Steel, a major construction element is a must in any kind of modern architecture. The importance of steel in modern economy cannot be overemphasized.It is such a strategic construction material for housing, power, industry, agriculture energy, transportation mechanized and for almost all the infrastructural developments. Understanding this fact, a separated steel and engineering corporation was introduced right after the independence of Bangladesh.

Then the only steel making mill was situated in Chittagong named ‘Chittagong steel mill’. Although it was put under state owned ownership, various sectors of the state did not functioned properly which resulted in the closer of the only one mill of Bangladesh in 1999.But meanwhile many steel re-rolling mills had introduced themselves as the new horizon for the privatalisation of the steel sector. With the passage of time now the country has over 60-70 steel making plants in the country and the country is now producing about 500,000 tpy of the liquid steel. Backward and forward linkage facilities are undoubtedly is an extra advantage for a country like Bangladesh. Although the steel industry of Bangladesh is not adorned with the modern technologies, the industry is growing at much high rate.Even the global financial crisis did not have much impact on the steel sector of Bangladesh.

Moreover, the steel industry has been getting continuous investment boom due to its steady demand. Foreign investment: Tata’s investment proposal: recently the Tata Group of India and the board of investment (FDI) have signed the largest investment proposal in the history of FDI and Bangladesh. According to this proposal, Tata will set up a power plant (1000 mw), and a fertilizer production plant (1 million TPY) Jindal Group:According to the Board of Investment (BOI) India based stainless steel production company ‘Jindal Group’ has expressed its sheet interest to invest in the steel industry of Bangladesh. The group has decided to invest some $700 million in our steel industry.

Steel industry and GDP of Bangladesh: Having an industry means ultimately increases the GDP of a country. The steel industry of Bangladesh is not an exception to this. From its inception, the industry is contributing greatly to the GDP of Bangladesh. The country’s demand for finished steel has been predicted at about 3. million tons in the year 2007-2008. Comparing to some other South Asian countries, Bangladesh steel industry is experiencing high growth rate which shows a clear difference for Bangladesh in steel industry. Export ships to foreign countries Recently Bangladesh has successfully exported her first ocean going ship to Denmark, which was costing US$ 7 million. Ananda Shipyard and Slipway Ltd, the leading private owned shipyard, got orders from Germany, Denmark and Mozambique to build more than a dozen ships with the value costing of US$300 million.

Few more quality ship builders like Western Marine and High Speed Shipbuilding and Engineering works have also got orders to build dozens of ships from Germany, Netherlands, Japan, Denmark and Finland costing approximately US$ 400 million. Here we see a table which shows the orders recently Bangladesh get from abroad vi. Tourism industry of Bangladesh Bangladesh is a developing country in Asia, holding high potentiality for tourism. Bangladesh Parjatan Corporation (BPC) plays an important role for the development of tourism.

For a long time, Bangladesh has been an attractive destination for tourists.Though it is a small country, it has many diverse attractions for nature lovers as well as being rich in culture and heritage. Tourism has become a very important and dynamic sector in Bangladesh. Its growth affects not only the activities directly linked to tourism but also other sectors. The world thinks of Bangladesh as poor, flood-ravaged, and more of a disaster zone than a travel destination. In some respects, the world is right but hiding behind these images is a country with a rich history, a strange beauty, and some interesting attractions.

Bangladesh is a country with rich traditions, natural beauty, beaches, forests, lakes, hills, wild lives, archaeological attractions, monuments, handicrafts, sanctuaries, religious festivals, cultural heritage, tribal culture and architecture, incredible greenery, mighty rivers and attractive river cruises, sunny beaches, colorful tribal life and attractive cultural functions that offer great tourist attractions. From the ancient time several famous tourist involves travelling in Bangladesh for pleasure, enjoy and education.The Moorish traveller IbnBatuta who visited Bengal in the fourteenth century described Bengal as the wealthiest and cheapest land of the world and stated that it was known as ‘a hell full of bounties’ In the seventeenth century French traveler Francois Bernie observed and stated “Egypt has been represented in every age as the finest and most fruitful country in the world, and even our modern writers deny that there is any other land of peculiarly favoured by nature; but the knowledge I have acquired of Bengal during two visits paid to that kingdom inclines me to believe that pre-eminence ascribed to Egypt is rather due to Bengal”.

Tourist attractions Bangladesh as a holiday making land exposes to many flamboyant facets. Its tourist attractions are many folded, which include archaeological sites, historical mosques and monuments, resorts, beaches, picnic spots, forests and tribal people, wildlife of various species. Bangladesh offers ample opportunities to tourists for angling, water skiing, river cruising, hiking, rowing, yachting, sea bathing as well as bringing one in close touch with pristine nature. The tourist attractions of Bangladesh are divided into two parts- natural beauty and archaeological beauty.Here we describe some major tourist attractions that differentiate Bangladesh from other country. Natural Beauty 1.

Cox’s Bazar: Cox’s Bazar, Miles of golden sands, towering cliffs, surfing waves, rare conch shells, colorful pagodas, Buddhist temples and tribes, delightful seafood–this is Cox’s Bazar, the tourist capital of Bangladesh. Having the world’s longest (120 kilometers. ) beach sloping gently down to the blue waters of the Bay of Bengal, Cox’s Bazar is one of the most attractive tourist sport in the country.Besides, the longest sea-beach, Cox’s Bazar and its adjoin areas have a lot of things to see and places deserve visit by the tourists: Himchari, Inani, Maheskhali, Ramu,SonadiaIsland,TheAggamedaKhyang. 2. Sundarbans: The Sundarbans delta, at the mouth of the Ganges river, is the largest mangrove forest in the world, spreading across parts of Bangladesh and West Bengal, India. The Sundarbans features a complex network of tidal waterways, mudflats and small islands of salt-tolerant mangrove forests.

The area is known for its wide range of fauna, with the Royal Bengal tiger being the most famous, but also including many birds, spotted deer, crocodiles and snakes. 3. St. Martin’s Island: This small coral island about 10km (6mi) south-west of the southern tip of the mainland is a tropical cliche, with beaches fringed with coconut palms and bountiful marine life. Theresnothing more strenuous to do here than soak up the rays, but it’s a clean and peaceful place without even a mosquito to disrupt your serenity. 4.NijhumDwipNijhumDweep located in the Bay of Bengal under the jurisdiction of the Noakhali District of Bangladesh, was designated in 2001 as the NijhumDweep National Park.

The park is rich in plant and animal life, as well as being home to plentiful bird-life, while hosting numerous migratory birds. Archaeological beauty Bangladesh is a country considerably rich in archaeological wealth, especially of the medieval period both during the Muslim and pre-Muslim rules, though most of it is still unexplored and unknown. Here we describe some archaeological beauty- Shait-Gumbad Mosque, Bagherhat, the spectacular ruins of which are focused around the mostimposing and largest multidomed mosques in Bangladesh, known as the Shait-Gumbad Masjid (160’x 108′). Thestately fabric of the monument, serene and imposing, stands on the eastern bank of an unusually vast sweet-watertank, clustered around by the heavy foliage of a low-lying countryside, characteristic of a seacoast landscape.

Themosque roofed over with 77 squat domes including 7 chauchala or four-sided pitched Bengali domes in the middlerow. SomapuraMahavihara (Great Monastery) is a Buddhist monastery situated in the Rajshahi District in the north of Bangladesh. Covering almost 27 acres of land, SomapuraMahavira is one of the largest monasteries south of the Himalayas. The design is considered to be greatly influenced by Buddhist architecture found in Java and Cambodia. * Mainamatian isolated ridge of low hills in the eastern margins of deltaic Bangladesh, about 8 km to the west of Comilla town is a very familiar name in BAngladesh’s cultural heritage. A landmark of our ancient history, it represents a small mass of quasi-lateritic old alluvium.

The ridge, set in the vast expanse of the fertile lower Meghna basin, extends for about 17 km north-south from Mainamati village on the Gumti River to Chandi Mura near the Lalmai railway station. The oldest archaeological site in Bangladesh is outside Bogra, at Mahasthangarh. * Lalbagh Fort or Fort Aurangabad, an incomplete Mughal palace fortress at Dhaka on the river Buriganga in the southwestern part of the old city. The fort was considered to be a combination of three buildings (the mosque, the tomb of BibiPari and the Diwan-i-Aam), two gateways and a portion of the partly damaged fortification wall. AhsanManzil was previously the official palace of the Dhaka Nawab family and is currently a museum preserving the culture and history of the area. AhsanManzil is considered to be one of the most noteworthy architectural monuments in Bangladesh. * JatiyoSmritiSoudho, a 150 feet tall beautiful 7 isosceles triangular pyramid shaped structures built on the honour for who sacrificed their lives at Bangladesh Liberation War of 1971. * Bangladesh National Museum Located in the suburb of Shahbag, in the city of Dhaka, is the biggest museum in Bangladesh.

Its staggering collection of over eighty five thousand pieces are beautifully preserved.The massive four storey building is not only home to large exhibition halls, but to a conservatory laboratory, library, three auditoriums, photographic gallery, temporary exhibition hall and an audio-visual division. * JatiyoSangshadBhaban, Building of Bangladesh, located in the capital Dhaka. It was created by architect Louis Kahn and is one of the largest legislative complexes in the world. It houses all parliamentary activities of Bangladesh. * ShaheedMinar,Is a national monument in Dhaka, Bangladesh, established to commemorate those killed during the Language Movement demonstrations of 1952.All national, mourning, cultural and other activities occurred each year regarding 21 February is centered around the ShaheedMinar.

So, these are vital products of our tourist industry that represents our country as a place of beauty, history, education and enjoyment. Foreign visitor arrivals in Bangladesh According to statistics of the country’s National Tourism Authority (NTA), a total of 349,837 foreign tourists visited Bangladesh in 2008, about 21 percent higher than that in 2007. Here we given a graph of tourist arrivals in Bangladesh in different years andthe rate of growth-Economical contribution of tourist industry Tourism continuously contributes our economy and GDP growth. Here we given the key economical factors that is done by THE WORLD TRAVEL ; TOURISM COUNCIL (WTTC) GDP The contribution of Travel ; Tourism to Gross Domestic Product is expected to rise from 3.

9% (BDT265. 9bn or US$3,786. 4mn) in 2010 to 4. 1% (BDT788. 4bn or US$8,781. 7mn) by 2020..

Visitor Exports Export earnings from international visitors and tourism goods are expected to generate . 5% of total exports (BDT6. 0bn or US$85.

mn) in 2010, growing (nominal terms) to BDT20. 5bn or US$228. 5mn (.

5%) of total in 2020. Investment Travel ; Tourism investment is estimated at BDT64. 0bn, US$911. 9mn or 3.

7% of total investment in 2010. By 2020, this should reach BDT190. 7bn, US$2,124. 5mn or 3. 8% of total investment.

There are so many visionary people and valuable resources related to a sustainable tourism development in Bangladesh. If these forces are united great things will happen – both on grass root, private sector and at government level. Point of difference in RMG of Bangladesh:The Ready-Made Garments (RMG) industry contributes to the Bangladesh economy in a distinctive manner.

The last 20 years witnessed unparalleled growth in this sector, which is also the largest exporting industry in Bangladesh. It has attained a high profile in terms of foreign exchange earnings, exports, industrialization and contribution to GDP within a short span of time. The industry plays a significant role in terms of employment generation. Nearly two million workers are directly and more than ten million inhabitants are indirectly associated with the industry.In addition to its economic contribution, the expansion of RMG industry has caused noticeable changes by bringing more than 1.

12 million women into the workforce. Hence it is quite apparent that this sector has played a massive role in the economic development of the country. RMG’s contribution in terms of GDP is highly remarkable; it has reached 13 percent of GDP which was only about 3 percent in 1991.

It also plays a pivotal role to promote the development of other key sectors of the economy like banking, insurance, shipping, hotel, tourism, road transportation, railway container services, etc.One of the key advantages of the RMG industry is its cheap labor force, which provides a competitive edge over its competitors. The sector has created employment opportunities for about two million people of which 70 percent are women who mostly come from rural areas. Thus the industry helps in the country’s social development, women empowerment and poverty alleviation. Currently RMG earns the lion’s share of foreign exchange earnings. The Readymade Garment (RMG) industry of Bangladesh marked the leadership of private enterprise and the country’s successful transition to a major export-oriented economy.RMG contributes 76% of total exports in Bangladesh. Major products of apparels include knit and woven shirts, blouses, trousers, skirts, shorts, jackets, sweaters, sports wears and many more casual and fashion items.

The sector currently employs approximately 1. 5 million workers, mostly females from underprivileged social classes. RMG industry has enjoyed an impressive rise from less than 50 factories in 1983 to over 3600 in 2006. Clothing, being the largest industrial sector, has been experiencing phenomenal growth for last 10 years as depicted in the Table 1.COMPARATIVE STATEMENT ON EXPORT OF RMG AND TOTAL EXPORT OF BANGLADESH| YEAR| EXPORT OF RMG (IN MILLION US$)| TOTAL EXPORT OF BANGLADESH (IN MILLION US$)| % OF RMG’S TO TOTAL EXPORT| 2000-01| 4859. 83| 6467.

30| 75. 14| 2001-02| 4583. 75| 5986. 09| 76. 57| 2002-03| 4912.

09| 6548. 44| 75. 01| 2003-04| 5686. 09| 7602. 99| 74. 79| 2004-05| 6417.

67| 8654. 52| 74. 15| 2005-06| 7900. 80| 10526. 16| 75.

06| 2006-07| 9211. 23| 12177. 86| 75. 64| 2007-08| 10699. 80| 14110. 80| 75.

83| 2008-09| 12347. 77| 15565. 19| 79. 33| 2009-10| 12496. 72| 16204. 65| 77.

12| 2010-11| 17914. 46| 22924. 38| 78. 5| This is largely due to the simple level of technology needed by the industry. Moreover, relatively inexpensive and easily available machineries, requirement of smaller premises, abundant supply of cheaper work force, low tariffs on imported machineries and, most significantly, benefits of reserved markets by MFA quota have spurred the growth of the garment industry. At present the country exports nearly 5 billion US$ per year to around 90 countries in the world which include USA, Canada, Germany, UK, France, Italy, Netherlands, Spain and Belgium which means Bangladesh has a high evel of involvement in the world market and world economy. In fact, it needs no telling that Bangladesh is the most continuous growth oriented developing country.

Infact, Bangladesh is the 6th largest supplier of apparels in the US market. This sector is the best indicator of the point of difference for Bangladesh Branding. vii. Pharmaceuticals There are several sectors on which Bangladesh can be proud of and undoubtedly the pharmaceutical sector is one of these sectors, rather it is the sector, which is the second-largest contributor to the government exchequer.There are about 231 companies in this sector and the approximate total market size is about Taka 76,500 million per year of which about 97% of the total requirement of medicines is created by the local companies and the rest 3% is imported. The imported drugs mainly comprise of the cancer drugs, vaccines for viral diseases, hormones etc. Bangladesh Pharmaceutical Industry is now heading towards self-sufficiency in meeting the local demand.

The industry is the second highest contributor to the national exchequer after garments, and it is the largest white-collar intensive employment sector of the country.There are about 450 generics registered in Bangladesh. Out of these 450 generics, 117 are in the controlled category i. e. in the essential drug list.

The remaining 333 generics are in the decontrolled category, The total number of brands /items that are registered in Bangladesh is currently estimated to be 5,300, while the total number of dosage forms and strengths are 8,300. Bangladesh pharmaceutical industry is mainly dominated by domestic manufacturers.Of the total pharmaceutical market of Bangladesh, the local companies are enjoying a market share reaching around 80%, while the MNCs are having a market share of 20%. During the the last two decades the pharmaceutical industry of Bangladesh has been taken a newer height.

Besides meeting the 97% need of local demand we are exporting the medicines into 72 countries. This sector contributes a lot into the national economy by exporting raw materials and finished goods. Bangladesh is ready to enter the Highly Regulated Market. For this reason ifferent pharmaceutical companies are investing to build high tech pharmaceutical industries. Some renowned companies have already entered the Highly Regulated Market and got the UK MHRA, EU, TGA Australia and GCC approval and some are in the process to get the USFDA ; UK MHRA approval. Through this accreditation these companies will be able to export medicine and through contract manufacturing agreement. Here is a short graphical representation of present pharmaceutical industry: viii. Sports Cricket is the most popular sport in Bangladesh.

There is a strong domestic league which on many occasions also saw Test players from many countries (Sri Lanka, India, Pakistan, and England) gracing the cricket fields of Bangladesh. In the year 2000 Bangladesh became a full member of the International Cricket Council, which allows the national team to play Test cricket. The Bangladesh national cricket team goes by the nickname of the Tigers – after the Royal Bengal Tiger. And since then it has experienced many successful events which in turn have brought many pride for the country and have made a distinct position in the sports world particularly in cricket world.On the other hand, we are very proud to say that Bangladeshi cricket player Shakib Al Hasan is representing the country’s youth being the no 1 all-rounder in ICC ODI and Test ranking. Earlier Bangladesh produced some renowned cricketers like Asraful (Youngest Test ceturian), Shakib Al Hasan (Number one alrounder) etc. 3.

5 Points of parity (POP) Everyone wants some basic facilities when he or she visits another country. Here, we hardly tried to find out the common facilities provided by Bangladesh that also attract other country. 1 Bangladeshi FoodBangladesh is a small but proud nation with a very versatile culture. The country has a delicious cuisine that reflects closely in the food of its eastern neighbor, India Food is a very important part of the Bangladeshi culture.

The culture of Bangladesh offers such a huge and amazing variety of food. The cuisines of Bangladesh consist of an amazing blend of spices, rice, fish and sweets. Without that different popular foreign food chain shop has opened their outlets in Bangladesh, so people also can enjoy the foreign taste in the country. * Deshi FoodLocal dishes in Bangladesh are normally far better and more exotic.

Curries of many kinds around, cooked with proper spices and hot curry powders, including Korma, Rezala, Bhoona and Masala Gosht, Chicken, mutton, beef, fish and prawns, Chicken Afghani, Chicken Baghdadi, Chicken Kashmiri, Chicken Tikka, botikabab, shutlikabab and a variety of fish curries should be tried. Rice in the form of pulao, biriani-with rice and mutton or chicken and khichuri are available in any reasonable restaurant. Seafood and sweet-water fish are available in most of the towns.Fish-lovers should not miss smoked hilsa, fresh bhetki and chingri (lobster/king prawns) malaikari, Prawn dopyaza. Lassi is one of the major refreshing yogurt drinks. Bangladesh also has famous desert like MistiDhohi, sweetened yogurt, Halua, Payash.

* Foreign Food The food habit of Bangladesh is changing in last decade. They are not confined their demand into local items. Moreover, as Bangladesh is one of the tourist attractions of world, renowned international food chain shops like Pizza Hut, KFC, Dominos are also established outlets in Bangladesh.Without that, Western food is available in all major hotels and most of the big restaurants in important cities. These food items gain much attention in the world. Foreigner finds Bangladesh as an art of distinctive food culture. 11. Literature and Art Bangladesh’s literature and literary figures have not only had an immense influence within in the country, but have extended beyond borders, bringing to light many issues plaguing the nation as well as inspiring many to achieve their dreams.

Bangladeshi literature has distinctive color, feature and art that also achieve world attraction and recognition.Background of literature The earliest extant work in Bengali literature is Charyapada, the Buddhist mystic songs dated to the 10th and 11th centuries. Thereafter, the timeline of Bengali literature is divided into two periods ? medieval (1360-1800) and modern (after 1800). Medieval Bengali literature consists of various poetic genres like Mangalkavya, translations of Sanskrit texts, VaishnavaPadavali, biographies of ChaitanyaMahaprabhu and secular texts by Muslim poets etc. The era of modern Bengali Literature began in the late nineteenth century Rabindranath Tagore, the Nobel Laureate is a vital part of Bangalee culture.

KaziNazrul Islam, Michael MadhusudanDatta. Sarat Chandra Chattopadhaya, Bankim Chandra Chattopadhaya, Mir MosharrafHossain and KaziAhdulWadud are the pioneers of modern Bengali Literature. Shamsur Rahman is considered by many to be Bangladesh’s greatest poet, having published some 60 collections of poetry. He has been acclaimed for bringing about a new dimension to Bengali poetry.

In modern age, Humyon Ahmed also creates a major attention among literature lovers of both world and Bangladesh.Recently, ‘A Golden Age” which is written by Bangladeshi writer TahmimaAnam becomes very popular in world. Art Bangladesh has also a rich tradition of Art.

Speciniens of ancient terracota and pottery show remarkable artistry. Modern painting was pioneered by artists like ZainulAhedin, QamrulHasan. AnwarulHaque, ShafiuddinAhnied, Shafiqul Amin, Rashid Chowdhury and S.

M. Sultan. ZainulAhedin earned worldwide fame by his stunning sketches of the Bengal Famine in 1943. So, Bangladesh also represents himself as a land of literature in the world. 111.

TelecommunicationThe liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB) (present Bangladesh Telecommunication limited). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation has subsequently grown exponentially in the past five years.The incentives both from government and public sectors have helped to grow this sector. It is now one of the biggest sectors of Bangladesh. As a populous country, this huge market has attracted many foreign investors to invest in this sector. The telecommunication system of Bangladesh is now consists of the following sectors: Telecommunication Mobile phone operators There are 6 mobile phone operators in Bangladesh. These are Grameenphone, Banglalink, Robi, Citycell, Teletalk, airtel which connect people in all over the world.

Recently Teletalk has already introduced 3G network that is a new era in communication system in Bangladesh. The number of mobile phone subscribers in Bangladesh as of February 2009 was 45. 21 million. Radio Although the radio system of Bangladesh has faced great difficulty for survival in 90s but with the emergence of FM and new generation it has now boomed again. Now new generation is the regular listeners of the FM. Internet The first connectivity of internet was only in 1996. Though It was somewhat late, over the past few years the growth is rapid.The government’s high internet tariff is impeding the growth of this sector.

Recently the government is decided to reduce the tariff 50%. The number of internet users in Bangladesh as of March 2009 is over 600,000 compared to 100,000 in 2000. However, only 0. 3% of the population uses the internet and thus making Bangladesh the lowest usage percentage per population of the internet in the world with the exception of North Korea, Myanmar and Sierra Leone. Internet country code: Internet Service Providers (ISPs): As of 2005 more than 180 Internet Service Providers are operating in the country.

ISP’s are regulated by the Bangladesh telecommunication regulatory commission (BTRC). Submarine cables Bangladesh is connected to SEA-ME-WE 4 or South-East Asia – Middle East – Western Europe 4. The landing site of the Bangladesh branch is located at Cox’s Bazaar. Bangladesh is also a member of the proposed SEA-ME-WE-5, which will provide another submarine cable connectivity for the country when its submarine cable is implemented within a couple of years. The company, BSCCL is the only submarine cable operator in Bangladesh. Transportation systemLike other countries, Bangladesh has good transportation system. We can describe it by the following ways: Bus/coach services: Road transport in Bangladesh is a private sector affair operating predominantly in domestic routes. Rates are among the cheapest in the world.

Express and non stop services are available to principle towns from bus terminals in Dhaka. The Bangladesh Road Transport Corporation (BRTC) also maintains a countrywide network of bus services. Recently they have introduced Dhaka-Calcutta-Dhaka direct daily bus services via Benapole, Jessore.So people from India can easily come to our country by using bus. Railway: Nationally operated Bangladesh Railway provides an efficient service throughout Bangladesh. The inter city express service is available to and from important cities if in all.

Local trains serve in cheaper rates. Railways: Total: 2,745 km Broad gauge: 923 km 1. 676 – m gauge Narrow gauge: 1,822 km 1. 000 – m gauge Airways: By air Bangladesh can be reached from any part of the world. Bangladesh has 3 international airports, 5 domestic airports and 7 STOL (Short Take-off and Landing) ports.

Biman Bangladesh Airlines is the national air service authority that connects Dhaka, Chittagong and Sylhet with 28 major cities of the world. Presently, private sector airlines are also operating in domestic route services. Large airports in Bangladesh commonly host banks, airports, accommodation, airport auto rental companies, airport taxi cab services, conference centers, currency exchange, duty-free shops, post office, health care facilities and cafe. Culture While branding, we should highlight our culture. Bangladesh has a long history in its cultures.The land, the rivers, and the lives of the Bengali people formed a rich heritage with marked differences from neighboring regions. Culture is the fact that can distinguish us from the rest of the world.

It has evolved over the centuries and encompasses the cultural diversity of several social groups of Bangladesh. The Bengal Renaissance of the 19th and early 20th centuries, noted Bengali writers, saints, authors, scientists, researchers, thinkers, music composers, painters, and film-makers have played a significant role in the development of Bengali culture.The Bengal Renaissance contained the seeds of a nascent political Indian nationalism and was the precursor in many ways to modern Indian artistic and cultural expression.

The culture of Bangladesh is composite and over the centuries has assimilated influences of Hinduism, Jainism, Buddhism, Islam, and Christianity. It is manifested in various forms, including music, dance, and drama; art and craft; folklore and folktale; languages and literature; philosophy and religion; festivals and celebrations; as well as in a distinct cuisine and culinary tradition.We can represent by the following ways: * Music, dance, drama, and film * Festivals and celebrations * Eidul-Fitr * Eidul-Adha * PohelaBoishakh * Weddings * Religion * Lifestyle * 6. 1 Cuisine * 6.

2 Dress Music, dance, drama, and film: The music and dance styles of Bangladesh may be divided into three categories: classical, folk, and modern. The classical style has been influenced by other prevalent classical forms of music and dances of the Indian subcontinent, and accordingly show some influenced dance forms like BharataNattyam and Kuchipudi.The folk and tribal music and dance forms of Bangladesh are of indigenous origin and rooted to the soil of Bangladesh. Several dancing styles in vogue in the north-eastern part of the Indian subcontinent, like monipuri and santal dances, are also practiced in Bangladesh, but Bangladesh has developed its own distinct dancing styles. Bangladesh has a rich tradition of folk songs, with lyrics rooted into vibrant tradition and spirituality, mysticism, and devotion. Lyricists like Lalon Shah, Hason Raja, KangalHarinath, Romesh Shill, Abbas Uddin, and many unknown anonymous lyricists have enriched the tradition of folk songs of Bangladesh.In relatively modern context, RabindraSangeet and NazrulGeeti form precious cultural heritage of Bangladesh. In recent time, western influences have given rise to several quality rock bands, particularly in urban centers like Dhaka. Festivals and celebrations: Festivals and celebrations are an integral part of the culture of Bangladesh. Prominent and widely celebrated festivals are PohelaBoishakh, Independence day, National Mourning Day, Eidul-Fitr, Eidul-Adha, Muharram, Durga puja, and Language Movement Day. Religion: Bangladesh is ethnically homogeneous, with Bengalis comprising 98% of the population.The majority of Bangladeshis (about 90%) are Muslim, and a small number of Hindus, Christians and Buddhists are also living in the country. People of different religions perform their religious rituals with festivity in Bangladesh. The Government has declared National Holidays on all important religious festivals of the four major religions. Durga Puja, Christmas, and Buddha Purnima are celebrated with enthusiasm in Bangladesh. All of these form an integral part of the cultural heritage of Bangladesh. Lifestyle: Bangladesh is famous for its distinctive culinary tradition, delicious food, snacks, and savories.Along with Bangladeshi people have unique dress preferences. Bangladeshi men sometimes wear kurta or fatua on religious and cultural occasions. Bangladeshi men wear lungi as casual wear (in rural areas) and shirt-pant or suits on formal occasions. * Hospitality The business travel sector has seen some substantial improvement and development in the last few years where the private sector is now playing an increasingly important role. Government is currently thinking of a number of steps to encourage more and more tourists to visit our country.Government is taking various steps to support BPC at policy making levels. More training, research and development is on the way to promote BPC as a touristfacilitator. There are excellent accommodation and other facilities in a range of hotels and motels run by Bangladesh Parjatan Corporation (BPC) at all the major tourist destination like Cox’s Bazar, Rangamati, Bandarban, Kuakata, Sylhet, Mongla, Khagrachori and other parts of the country. Besides, the government is also thinking of easing the visa system and of introducing the system of visa on arrival for visitors.It is also consideringreducing the tax burden on the hotels, especially the four premier properties-The Westin Dhaka, Radisson Water Garden Hotel, Pan Pacific Sonargaon Hoteland Dhaka Sheraton so that they can offer more reasonable and competitive prices. If the government is actually able to carry out these plans then the future of thehotel industry in Bangladesh will certainly be much brighter. In private sector, the big hotel chains and some excellent guest houses, especially in diplomatic zone have set up shop in Dhaka.Luxury venues namely five star hotels offer accommodation at Us $ 100 and above; mid range hotels offer Us $ 70-100, low mid range offer Us $ 50-70 and budget hotels offer around Us $ 25 and below. Apart from Dhaka, Chittagong and world largest sea beach have many mid range to budget hotels. Besides, a tourist may also wish to enjoy the taste of traditional and simple accommodation under the hospitality of the local community. Especially in far flung places of the hilly parts of the country where there is almost no hotel, motel and the nature is quite pristine and celestial. * Climatic situationBangladesh has a subtropical monsoon climate characterized by wide seasonal variations in rainfall, moderately warm temperatures, and high humidity. Regional climatic differences in this flat country are minor. Three seasons are generally recognized: a hot, humid summer from March to June; a cool, rainy monsoon season from June to October; and a cool, dry winter from October to March. In general, maximum summer temperatures range between 32°C and 38°C. April is the warmest month in most parts of the country. January is the coldest month, when the average temperature for most of the country is 10°C.Heavy rainfall is characteristic of Bangladesh. About 80 percent of Bangladesh’s rain falls during the monsoon season. Here we see a fluctuation of climatic condition of different month in Bangladesh- The climate of Bangladesh is comparatively favorable for industrialization. It also gains the tourist attraction as a comfortable weather to them for visiting and spending time. * Step-2 Planning and implementation of marketing program Under this step, first of all we will see the brand elements for branding Bangladesh as well as we will find out the ways to by which we can brand Bangladesh in all over the world.Brand elements for branding Bangladesh The discussion of this planning and implementing of marketing includes brand elements, marketing activities and supporting marketing programs. Brand elements of Bangladesh Uniform resource location (URLs): In order to find any particular web resource from the vast internet, Uniform resource location (URLs) are used. As a brand element of Bangladesh, government has introduced several new websites for providing online support for its people. These web links can be a useful source of information. Here are some URLs: http://www. bang