God Save the Pub Task 1 B. State your opinion about theme pubs and discuss whether it is a good idea that theme pubs go global. A lot of people today would state that the good old English pub is dying, especially after the smoking ban on July 1, 2007, and the fact is that 52 pubs are closing every week, and more than 6,000 fewer pubs today than just ten years ago, but ironically there are more places to enjoy a drink now, than just a couple of years ago.And the reason is quite simple, because a lot of the traditional pubs have been transformed into a new generation of pubs, the so called “theme pubs” with excellent beverage and high class food, and some pubs are even serving ecological food and beverage. I think it’s very positive that the traditional English pub is being replaced, so the dark and sultry tobacco men pubs, today often are theme pubs, with an open minded friendly atmosphere where women as well as children can come and talk about what’s going on in the local society.
Young people today know exactly what they want, and they want it in a very high quality in a clean environment, and that’s what most of the new generation of theme pubs can offer today. UK is an island in more than one sense and the British people have always been very conservative and afraid of new changes, phenomena also known as nepotism, as we also known from parts of Denmark like Bornholm etc. But since England joined the European Community in 1973 together with Ireland and Denmark, England has slowly changed to be a global and modern country.
Therefore I think that the transformations of the traditional pub into modern theme pubs are a natural development nobody can fight against. But theme pubs can in my opinion also become a problem for the British. The newspaper of today tells me, that the British has the highest rate of teenage drunkenness, because young teenagers in England are more likely to get drunk than anywhere else in the whole industrial world. Personally I hink that one of the reasons why the UK has this world record in teenage drunkenness is because children are allowed to go to the theme pubs together with their parents, and here the children see their parents drinking alcohol in a social environment. When the children grow up they will use/abuse alcohol because it already had been accepted by the parents.
A huge success in theme pubs in England today is the “Irish pub theme” “. The Irish pub theme started as just another pub theme, but somehow the Irish theme seems to have fallen into the British taste of pub themes, and appears to go on forever as part of the English pub culture.I think that the English pub tradition with all its different themes is a special and unique English piece of culture, and the question is if it is a good idea that theme pubs go global.
First of all I think that it is a very good idea to export theme pubs overseas, because countries like Denmark, Germany, France, Holland etc. already have got the traditional English pub for quite a number of years. But the next question is if it’s already too late to do such a business.As we well know the Irish pub themes have been overseas for a great number of years with huge success, so to start a global investment in English theme pubs abroad will rarely be any success. At last its worth to mentioning that the financial crises will kill the idea, even before the idea just was a little thought. Task 2 Murphy’s Memo Date: 2 September 2009 From: Isabella Knudsen To: Management Sales manager Re: New pub theme concept in IrelandJust returned from the UK where I have studied the new theme pubs, I like to inform you about my research. The new generation of theme pubs are popping up all over the UK, and it looks like a huge success. The new theme pubs seem to have a great impact on the young generation, and have become such a huge success, that within a short time the traditional Irish pub slowly will die.
The new theme pub concept is a transformation from an old-fashioned pub into a modern restaurant. Each theme pub has its own identity.During my visit in the UK I visited different kinds of theme pubs like disco theme pubs, but the most interesting theme was the family and female/children friendly theme pubs. It is also my opinion that people spend more quality time during their stay in their local theme pub. My idea for a new pub theme should be a merge between a family restaurant theme pub in the daytime and a disco live music pub theme in the night time, every night, or for a start every Friday and Saturday night.
That will definitely attract the young people of Ireland.I recommend that management should let the advertising agency Shandon Advertising perform a market survey to obtain some exact knowledge about what appeals to young people in Ireland. Thank you, Isabella Knudsen Murphy’s 48 MacCurtain St. Cork 22 October 1998 Shandon Advertising Church St. Cork Dear Sir. We are writing to you, as we need your expert knowledge concerning a new project. Our market share on the Irish market is decreasing, and therefore we are considering starting a new type of pub.
Our sales manager has just visited a number of British pubs which have changed a lot lately.Some have become “superpubs” with space for 500 or more. Other pubs are theme pubs, to meet young people’s taste. Furthermore there are pubs, where you can get a wide selection of dishes at reasonable prices. There is almost an entertainment concept for every taste.
As we would like to appeal to young people, we intend to start some new pubs on a trial basis. But before we make a final decision, we need some more details. Therefore we are asking you to inform us if you can do some market researches for us We are looking forward to hearing from you. Yours faithfully MURPHY’S Flann O’Brien Marketing manager