Project on E- Tailing

DFHYCGVSDYHJ E-Tailing E-tailing or E-retailing refers to the selling of retail goods electronically over the Internet. The term is a short form for “electronic retailing”, and surfaced in the 1990s for being frequently used over the Internet. The term is an inevitable addition to other similar terms such as e-business, e-mail, and e-commerce. E-tailing usually refers to the business-to-consumer (B2C) transactions.

Online retailing is classified into three main categories: 1. Click – The businesses that operate only through the online channel fall into this category.Prominent examples in this category include: Dell, Amazon. com and e-Bay. 2. Click and Brick – The businesses that use both the online as well as the offline channel fall into this category. Common example includes: Barnes and Noble’s.

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3. Brick and Mortar – This is the conventional mode of retailing. The businesses that do not use the latest retailing channels and still rely upon the conventional mode belong to this category. E-tailing offers the consumers huge amounts of information in the form of web sites with useful links to similar sites that allows consumers to compare products by looking at individual items.The convenience of online shopping is unmatched indeed. Shopping out of your home or office reduces the stresses of waiting in lines and dealing with irritating sales people. E-tailing causes problems with fit, since the consumer cannot try the items on.

Return policies may also act as turn offs and items can be difficult to return. The shipping and handling costs may turn the customers away. E-tailing requires technology savvy customers and this puts a limit on its potential reach. E-tailing is emerging as an interesting phenomenon in the retail industry that is on a rise despite the disadvantages associated with it.

Advantages of e –tailing * Minimal investment * Comfortable and easy to use * Customer interaction * Mass media * Search option * User friendly * Global reach Disadvantages of e-tailing * Security issues * Customer retention * Unsuitable for certain product categories * Complicated medium * Shopping is still a touch-feel-hear experience * Limited access to internet Yebhi Yebhi began as BigShoeBazaar. com, has a registered user base of about 1. 5 million people, of who about half a million have transacted on the site.Nex+ 9us Venture Partners and N.

R. Narayana Murthy’s Catamaran Ventures invested Rs 40 crore in Agarwal’s company in mid-2011. On July’ 10th 2012, Big Shoe Bazaar India Pvt Ltd. owner of Brand Yebhi. com announced that it has raised INR 100 Cr in Series C round of funding led by Fidelity Growth Partners India and Qualcomm.

PILOT STUDY Dear sir/madam We the students of Gogte Institute of technology, Mba Department are conducting a survey on “Assessing new category for Yebhi. com” for our curriculum. We kindly request you to provide your views.The information collected will be used only for academic purpose and will be held confidential. Students conducting the survey – Amruta, Rohit, Ketan, Aishvarya, Pooja, Apoorva. Thanking you Yours truly Team members Name of the respondent:| | Occupation:| | Address: (optional)| | Dichotomous questions: that is they have 2 options such as yes or no Multiple choice questions: many options (max-5) Scale Questions: using the scales such as thrustone scaling, multidimensional scaling.

Q. 1) Are you aware about internet? a) yes b) no If yes to Q. go to Q. 2 Q. 2) How do you prefer shopping? a) retail store b) online shopping c) others please specify Q. 3) Do you know about online shopping? a) yes b) no If yes to Q. 3 go to Q.

4 Q. 4) Which online site do you prefer shopping? a) flipkart b) homeshop 18 c) yebhi d) myntra e) others please specify Q. 5) Which are the products you purchase? a) Electronic goods b) Apparels c) Books d) Footwears e) Others please specify Q. 6) Which brands do you prefer shopping online? a) Nike b) Addidas c) John players d)