For organisations to function, the interaction of the individual membersmust be structured. Rules of behaviour and expectations of performance areestablished. If the organizational defined tasks are to be completed, memberactivities must be coordinated. Since organizations have varying amounts ofuncertainty to deal with, authority that has to make decisions must be established.
Communication systems are required to keep members informed. Thus,organizations have structures and processes which are necessary if theorganization is to function. The fundamental challenge of organizationalstructure is to coordinate action from an organization comprising of manydifferent individuals in a bid to achieve organizational success.Functionsof Coca-ColaCoca-Cola is responsible for thestrategic brand management of our whole portfolio.
The workforce in Berlin issplit into the following departments: Marketing Integrated Marketing Communications Venturing & Emerging Brands Commercial Strategy & Operations Knowledge, Insights & Planning Technical Finance Human ResourcesDesignand production Design and production plays a very important rolein achieving the company’s goals plan to produce enough product for the marketdemands find out what is new ingredient they can add attract new customers andfill the gap in the new trends coming it also plans for new factory worldwideto cover the need of the marketMarketingThe department develop clear strategy that leadsthe brand to be number one in the market by understanding customers need andwants, understanding the new trends and the social factors and the changes inthe demography of different regentsthe company is always seeking new talent to leadthe marketing and understand the customer needs and wants and to keep thecustomer always interested in our products and employee consumer who can leadothers , collaborate across other departments in Europe and worldwide who arehungry and to win and can inspire coca cola business with big ideas.Finance: accountable for stewarding financial resources,marketing expense management and commercial finance focus on keeping record ofall expenses and all funds received and to allocate fund and produce financial statement.Human ResourceStrong consultant in all department and levels onfinding and development of talent compensation and benefits employee relationstrategic work force planning short and long-term coca cola provide the bestservice to the employee in terms of personnel administration The HumanResources function partners with the business as a strong consultant on alltopics related to Organisational Design, Talent Development, Compensation , EmployeeRelations, Talent Acquisition and StrategicWorkforce Planning, short, middle orlong-term. Beyond that, there are a lot of initiatives for our employees in themiddle east we lead and manage in HR, with our associates’ well-being as one ofour ongoing priorities. Public Affairs and Communication The department lead the overall communicationstrategy for the brand and to drive trust and public acceptance through ongoingdialogue with various stakeholders from media to politics from the businessesto consumer sustainability programs and broad engagement for communities aboutcoca cola activitiesResearchwe do our researches to develops and improve our existing product and tocreate a new one we seek how to reduce cost and increase profitability andremain ahead of our competitors we have various researches run in differentarea and field to suit our needs within our allowed budget coca cola aims andobjectivesObjectivesof Coca Cola Coca-Cola aims to maximise our profits while maintaininga long term sustainable growth within the beverage industry. The company’s themission statement states that the company aims to maximise profitably and longterm growth and sustainably we specify our aims and our target as core businessmodel• To be more efficient and increase financialflexibility • To keep brand aware and launch new brands•To Create value and make a difference in the placethat we all live in.In order to put the company’s mission intoperspective, the organisation conducts their business in a unique fashion andis quite distinguished from its competitors.
Rather than going through directmarketing programs and traditional channels to the consumers, Coca-Cola utilises various bottling partners inorder to focus more on beverage creation andorganisationalstructureThe coca cola company use a functional organisationmethod which has a different function of one business working together undermajor functional division the various departments are entrusted to thedifferent specialist.International staffs operate separately and inisolation from head office. It has various divisions on all continents aroundthe world with presidents that control each continental division. Coca-Cola has5 continental divisions.Coca-Cola is as an ethnocentric MNC because its domestic operations are very similar to its internationaloperations. Regardless of the country or region, Coca-Cola operates the sameway and sells the same brand and type of soft drink. The company also has tightcontrol over its operations .
Howfunctions, Structure, and objectives – effect coca cola positively Efficient ofCoca-Cola which helps it gaining the competitive advantage over competitors.the brand is respected, dependable and it took many years for the company tobuild this image. the company established a cross functional team whichrepresents every department in the company which is made more effective inachieving the company goals so when the company decide to launch new productnot only that marketing will be talking to the production team but they will betalking to finance, human recourses ,research and development they all underone team to be ready for the next step to act before the competition and to create brand awareness marketing engage withfinance to increase spending on advertising and to human recourses to findtalent candidate and to production to improve the quality standard .toachieve efficiency the management has tohave regular meeting including all departments and re look at the differentprocedures that the company takes in different operations to see where they canlower the cost or speed the transfer of goods .we are active member of thelocal community like street games special Olympics ,world wildlife fund, Park lives and 5by20 it is all activity that bringspeople together and it is the result of the company structure who was able totake a decision on contributing for chart without having to wait for approvalfrom the head office