Review The article “Sustainability In the boardroom” from Harvard business review Is written by Lynn S. Pain and released In July 2014. ‘Lynn S. Paine Is a John G.
Mclean Professor of business administration and the senior associate dean for faculty development at Harvard business school. She is co-author of Capitalism at Risk: Rethinking the Role of business” (Harvard business review, July/sausage, Vole 92 issue 7/8, pip-94. In Pain’s article he tells us about the problem that a lot of companies recognize the importance of corporate responsibility and sustainability to their long term success, but almost none of them does something about it, except the board of Nikkei.
In the article he gives a detailed description of how Nikkei and Jill Kerr Conway started the creation of a board-level committee as a way to Institutionalize Nine’s commitment to corporate responsibility, how It worked out and questions why so few companies do the same.Lynn starts the introduction with an interesting anecdote about Jill Kerr Conway and owe he and Nikkei where confronted with labor issues in the contract factories. This is a great overlap with the subject of his writing. In addition to that the writer uses quote’s and examples such as: “(as Phil Knight said in 1988) Hi ‘slave wages, forced overtime, and arbitrary abuse” in the introduction to make It better to understand and nicer to read Lyn uses surveys to argue his opinion, and I think that Is a good thing, but I miss the sources of the survey he mentions on the third page which makes it less reliable.The paper is partly detailed what is a positive thing, but what is very strange is that at some parts in the paper the writer starts to write in less detail whereby the article gets a bit vague. For example at page five where he writes about the process can highlight strengths and weaknesses in management’s thinking and point to critical communication and execution challenges” in where he does not tell what those strengths and weaknesses would be.Also does he use a lot examples what is great and what makes the article more clear and easier to read, but in the examples he goes not give any Information about the people he Is talking about.
For example Just above the part ‘A driver of accountability’ he writes about several ‘directors’ of the company but does not use their name or the year they where employed. This makes the article less reliable for me. Of companies recognize the importance of corporate responsibility and sustainability to their long term success, but almost none of them does something about it, except the board of Nikkei. Paine writes a lot about how Nikkei and Conway managed the problem. But he is writing few about other company’s and how they are managing corporate responsibility. For example.
On page 3 he writes: recent surveys suggest that no more than 10% of U. S. Public company boards have a committee dedicated solely to corporate responsibility or sustainability. ” Next to the fact that he does not give us the source of the survey, he also does not write anything about the 10% who does have a committee dedicated solely to corporate responsibility. Which gives me as reader less to compare his opinion.
As a conclusion I can say that I have learned a lot from the article about how Conway managed to make Nikkei one of the first successful companies with a board-level corporate Responsibility committee, Just as he said in the introduction. But I think that I as a reader of the article could be better informed. What are his sources? Why didn’t the other companies do the same as Nikkei, and how are the companies who did? If he had answered those questions in the article It would be a lot more reliable because then I could compare his opinions with other similar situations and sources.