A group of young entrepreneurs In Polytechnic university Of The Philippines- San Pedro Campus are craved to witness, make possible Innovations, and put their own marks In the world of business. Their passion and enthusiasm In the field of food drove them to develop a new drink that will surely satisfy the hearts of the young or adult food hunters. This business will start at San Pedro, Laguna. The first market of “Unhealthiness’s” will be the San Pedro community.The said business is not Just built to make profit but also to inspire other young entrepreneurs to make their own Sistine. Awareness of high tea Is on the rise. Goatee is a rare combination of nutrition, convenience, and luxury.
Today’s consumer has less time to create wholesome, handmade tea but increasingly appreciates the nutritional and sensory benefits it provides. TRINITIES will produce and sell high quality, handmade tea to the residents and tourists of San Pedro Laguna. The Company will focus on traditional style of making tea with high quality ingredients made of Malagasy.Background And Business Concept These young entrepreneurs had been going out in different places to try different odds to catch a certain satisfaction that they’ve been looking for.
Due to this they’ve decided to create the “Malagasy Tea and Coffee” current operations TRINITIES partnership owners will operate their business. They serve as the operator,manufacturer and the distributor of the product. For expansion of the company purposes, they’ve for hiring people to assist their business.Direction and Environment Mission Statement Company mission is to provide high nutrition value of tea, making people experience the beauty of life. TRINITIES aims to be the premier provider of a healthy and nutritious tea for people f all ages most specially to those who are health conscious and also to bring people together despite their differences. Objectives To promote a profitable and sustainable business activity that meets the customer needs 2.
To gain competitive edge. 3. To provide excellence customer service. 4. To increase the companies role in relation to social responsibility.Reason for Focus TRINITIES Company gives focus in making tea made from Morning Leafier also known as Malagasy is because a lot of people doesn’t know the benefits that we can get from it.
Another thing is, Malagasy is everywhere. Oftentimes we Just ignore it and we would rather spend our precious money for those expensive vegetables in the market. Little did we know that this very ordinary vegetable is packed with essential vitamins and minerals that our body needs. TRINITIES Company believed that Malagasy has a big potential in the market because of high nutrition value that most of us will benefit.Morning Leafier considered as Miracle Tree because almost all of its parts have therapeutic and medicinal values.
Distinctive Competencies TRINITIES Company uses a high technology in terms of packaging process that cake it more competitive to other company who also offer the same product. TRINITIES build a strong customer relations and makes them to feel that they are like a part of the family because of how our employee treat them. The Competition The Malagasy Tea industry in San Pedro City currently has no direct competitor selling the same product as HEALTH partnership offered to the market.Products and Services Knowing the product one offers and knowing its competitive edges with their competitors can help them to survive the intense competition. Malagasy Health s a high nutrition value tea that good for everybody most specially to those who are health conscious. Malagasy Health is made of Malagasy leaves that pass through air drying process and roasting to a frying pan with a controlled level of temperature. TRINITIES used a high technology tea packing machine for packaging of the product to produce product efficiently.
Market Positioning “Pasta Malagasy Tea, Healthy’ EXPENSIVE Target Markets HIGH QUALITY LOW Malagasy Health’s target market in general is composed of both male and female, students or non-students, employed or non-employed, professional and most epically those who are health conscious residents of San Pedro City, Laguna. Pricing Strategies Competitive Pricing Setting the price of a product or service based on what the competition is charging. Competitive pricing is used more often by businesses selling similar products, since services can vary from business to business while the attributes of a product remain similar.
This type of pricing strategy is generally used once a price for a product or service has reached a level of equilibrium, which often occurs when a product has been on the market for a long time and there are many substitutes for the product. Distribution of the Malagasy Tea will be through manufacturer to the end users. Malagasy Health can also be distributed from manufacturer to retailer to consumer and from manufacturing down to wholesaler to retailer and end users. Marketing Blueprint General Marketing Strategies TRINITIES overall marketing strategy will be creating very nutritious tea in the city.Since our business are newly introduced to the market we preferred to use an advertisement such as word-of-mouth and customer focus. The business will be located in San Pedro town proper and for those individual wants to purchase or order. Customer will be reached through advertisement such as fliers and catalogs.
Tea will promote Nutritious tea by flier distribution, it makes lasting impression to the buyers. It can carry a lot of information to our products. Supplying customer with more information about our business increases popularity which is needed in the tea making industry.Malagasy Tea will offer promo product discount Advertising Mini-media The proponents will utilize the power of social media by creating a Faceable page for the business. Announcement about the future promos about the product will be ousted there so that people will be informed and they can even send their comments, suggestions and feedback about the business in their Faceable Page. SOOT ANALYSIS Strength The health benefits and high nutrition value they will get in our raw materials.All raw materials are organic The company has good and clean environment High availability of the resources Clean work production High quality machine used in packing tea.
Weaknesses TRINITIES is new to the business world Opportunities Nowadays, a lot of people preferred healthy lifestyle Awareness of the people for the benefits of organic product s a increase of demand for healthy and nutritious drink Threats Customer’s taste and preferences Existence of a well known companies who offered the same kind of product.Operations Production/ Operation Objectives To meet total customer satisfaction To maximize profit To stipulate quality product To lessen cost Process Design Malagasy tea processing is the method in which the leaves from Morning leafier are transformed into the dried leaves for brewing. Amalgamating is considered a dietary source of important vitamins and minerals. Tea from Malagasy is a healthy rink and contains a higher level of polyphony’s (flavorings), which are known for anti-oxidant activity. Harvesting and collection of leaves for drying.Harvesting is done by picking 2-3 younger green leaves and with no signs of before transporting them in a drying shade. Sorting and cleaning.
Immediately after harvesting, collected leaves are cleaned and sorted out with UN- necessary materials such as dust and laid out in a in a plastic tray or basket with 2-3 CM. Fine mesh. Air-drying. Air drying will last with in 2-3 days in a shade house and not sun dry for this will effect the quality of the tea if it is exposed to sun.
The tea leaves will begin to wilt soon after picking, with a gradual onset of enzymatic oxidation.Air drying is used to remove excess water from the leaves and allows a very light amount of oxidation. The leaves can be left in a cool breezy room to pull moisture out from the leaves.
The leaves sometimes lose more of their weight in water during wilting. Shaking in a screen or basket. Shaking of dried leaves is done using a 0.
2-0. CM fine mesh in order to remove the leaf petioles that shed out during the drying period. This process was done to laminate the UN-necessary materials that are incorporated in the dried leaves. Pan drying.In pan drying, air dried Malagasy leaves undergoes minimal oxidation via application of heat like dry cooking in a hot pans as done by traditional Chinese (Wisped, 2007). This is done in 2-3 minutes of constantly turning over in a pan over a low fire.
This process is accomplished by moderately heating tea leaves, thus deactivating their oxidative enzymes, without destroying the flavor of the tea. Great care must be taken to not over-cook the leaves. However, freeze dry method can be done for the most common good tea making. Packaging and Storage.Malagasy Tea leaves has a shelf-life that varies with storage conditions and loses its flavor quickly upon exposure to air.
It is a practice that the tea leaves should be packed into a small tea bag (usually paper). It is easy and convenient, making tea bags popular for many people today. Tea stays its freshness when packed and stored in a cool, dry, dark place in an air-tight containers. Malagasy tea Brewing Procedure. Measure the desired amount of dried Malagasy tea leaves and place into the tea cup or tea pot. Use at least 2-3 teaspoon of Malagasy tea for every 1 cup of hot eater.
Bring the water too rolling boiling of ICC. Add enough water to submerse the Malagasy tea leaves and let it sit for a few seconds before pouring out the water. Add hot water and let the Malagasy tea leaves steep for 1-3 minutes.
. Using a Coffee Maker You might consider trying this fast and easy method to see whether it’s convenient maker does not carry any leftover coffee taste which will affect the aroma of the Malagasy Tea. Some people simply use the coffeemaker strictly for tea brewing. Treat the loose Malagasy Tea as if it were ground coffee by putting it in a filter paper.Proper proportion is 1 teaspoon of tea leaves for three tea cups of spring water. Follow the same procedure as you would if you were brewing coffee. Water boiled through the coffee maker has the same temperature required for brewing the Malagasy tea leaves.
Enjoy drinking it in the morning to give you vigor and vitality all day long. You may repeat the same process twice. Preparing Malagasy as a Tea To make a tea, place half a teaspoonful of crushed dried leaves of Malagasy in a tea bag. Empty tea bags can be bought from food processing stores or sometimes Chinese drug stores.Malagasy can help increase semen count. 6.
Malagasy help normalized blood sugar level therefore preventing diabetes. 7. Malagasy has anti-cancer compounds (photochemical) that help stop the growth of cancer cells.
8. Malagasy help and relax and promote good night sleep. 9. Malagasy tea is used to treat fever and asthma. 10. Malagasy is high calcium (four times the calcium in milk) , therefore lactating mothers are advised to consume Malagasy leaves to producer milk for their babies. The young Malagasy leaves are also boiled and taken as tea. 1.
Malagasy contain four times the vitamin A carrots. 12. An ounce of Malagasy has the same Vitamin C content as seven orange 13. Malagasy leaves contain two times the proteins in milk 4. Malagasy seed’s used is used to clean dirty or polluted water. Management and Personnel Management personnel performs the activities to provide and update the existing and potential customers with company’s latest information and conduct market and industry research to identify and develop potential market, specially to create customer relation.To minimize the labor compensation, the proponents itself will be the one to organize and will served as the management team as well as the employees.
Management Team TRINITIES is a partnership type of business organization composed of five partners to tart the business operations- Kevin Anticipation Moderate, Rennin Paulo Mindanao, Jaycee Mansion and April Rafael- wherein each partners gave their full equal amount due to the capital needed to start-up the business.The proponents decided to adopt that form of business organization for the following advantage: The business is likely to be operated more efficiently as a partnership than as other TTY[e of business organization Every member should contribute and make the business successful Have more powerful foundation than other types of business organization Have equal sharing of profits and liabilities. Organizational Structure 1 Kooky Personnel General Manager (Rennin Paulo Z.Mindanao) who was appointed by all the partners, he will be the one one responsible for managing the entire business. He will be responsible for the well-being and success of the business in the industry. Under him are the managers that have been assigned and agreed by the proprietors to work on different areas in the company Production Manager(Kevin Antonio) Responsible for directing the overall business operation, maintain the cleanliness and condition of the store equipments. He also involved in coordination and control f manufacturing process.
Purchasing Manager(Kevin Antonio) He is responsible for buying and approving the acquisition of goods and services needed by the company Technical Manageress’s Mansion) He is assigned to manage the processing and manufacturing of equipments and to ensure continuous introductory and innovative manufacturing and business improvement techniques. Advertising Managerial Mansion) He is in charged of the company’s promotional and advertising operations to keep the company’s customers aware the existing products and services, he is also in charge o inform and excite the customers about the company’s new products.