A press release is something which is written to inform the masses about a product, service or event that a company is going to be introducing. A press release can either be send to the television, a newspaper or even the internet, but in this case we are going to be talking about how to submit a press release to a newspaper for publication. Now with a press release, you can never be sure if it actually going to be printed or not but you at least get the chance of telling the newspaper of your event or product.
A lot of people think that it is extremely difficult to publish a press release in a newspaper but I think that it is nothing but a challenge. If a press release is written in a professional and effective manner then no one can help but publish it. Below, I have compiled a list of some items or tips that will help you to publish the press release.
- Write a press release that is short and plain and which answers the important questions of a press release which are the what, when, where and by who.
The press release is not a particularly lengthy document and so you need not get into the detail. Look at several examples from the internet and you will get a good idea of how to write one.
- Every newspaper has a different set of preferences when it comes to press releases and so you need to make sure that you call them up and ask how they want it done. There are many newspapers who don’t need you to send the original written document but instead like it if you just send them an email, so contact your nearest paper and ask them what they like.
- If you done enough research on the internet then you know that there are different formats to write a press release, ask they newspaper if they have a preference in that too because they might just reject your press release without reading it just because of the format.
- Keep checking the paper several days after you have submitted the press release, if you do not see it for a couple of days then follow up and make sure it was submitted and isn’t lying in your inbox or post office.