The roaming tactical nature of the sampling worked incredibly well in allowing the promotional sampling teams to target the core audience of affluent professionals throughout each day. Len order to maximize the potential audience reach, the teams split their shifts to cover the following mix of sampling locations: 07. 00-10. 00 Commuter links and busy walkways in front of the supermarkets 0. 00-11. 30 Office to office sampling to businesses close to the stores 1.
30-14. 0 Sampling on the main retail area close to store entranced 4. 0-16. 00 Office to office sampling to businesses close to the stores. O-19. 00 Sampling on the main retail area close to store entrancement’s:A total of 30,000 samples were handed out alongside all important brand communication, to the exact core audience groups that the client wanted to reach. A huge amount of positive brand endorsement was achieved. Circa 90% of all people offered a sample would be keen to try either a sample of the tea or cake (or both).
All people sampled were very keen on the tea (Yorkshire Gold) and were leased to be given a dry sample pack of the Gold tea bags. All recipients were given a piece of print material, a verbal explanation of the quality leaves that make the Yorkshire Gold and encouragement to purchase a box from the local Waitress store. Client was extremely pleased with our ability to deliver a low cost place of targeted product sampling activity,wilt a national, wide scale targeted audience reach – and continues to use Link Communication across a wide range of promotional sampling campaigns.