I – IntroductionAccording to Guffey & Almonte (2010), communication has long been a method for connecting people by transmitting information or meanings from one individual or more to others.
And the phrase “Communication Technology” (CT), which give access to data through broadcast communications, but basically centers on technology, alludes to all hardwares and programs that are utilized to handle and sharing datas, such as: web, wireless network, cell phone, computer and other digital media, has been described as “electronic systems used for communication between individuals or groups” (“QFinance”, 2011). In a decade from 2004 to 2014, the usage of computers, internet, social media and cloud services had risen from 51.4% to approximately 75% (Matthew Zerafa, “ICT usage and e-Commerce survey in enterprises”, 2016). The figure shows the fact that various organizations across the world has been having the trend of using technology in their economic strategy. This research will discuss about the concernments and reveal the impacts of CT in the development of business.II – Discussion of findings 1 – Usage of CT in commerceFollow Parsons and Oja (2013), online booking service is one of the most common used function of CT on tourism and hospitality sector.
Almost big travel companies or even medium and small sized have their own website with live-reservation-functionality. Indeed, the number of enterprises that have website for accommodation and food service activities, transport and communication reached 91.4% out of all over the world (Matthew Zerafa, “ICT usage and e-Commerce survey in enterprises”, 2016). They used CT to advertise their products, not only encourage clients to use online services but also provide considerable cost saving priorities for them by some promotions otherwise would have to spent more resources in manual manner.
Anyway, Mihalic and Buhalis (2013) argued that some tourism and hospitality organizations had effectively included CT to the sources of competitive advantage, whereas opportunities offered by ICT are yet to be used by others. 2 – The impacts of CT in the development of commerceIII – ConclusionCommunication technologies like mobiles, internet, TV, radios provide betterWays of advertising products.Customers can even provide feedback which producers can use to enhance qualityAnd thus boost sales.E-commerce websites like Flipkart, Amazon are providing customers with betterProducts at their doorstep and also retailers can now showcase their productsDirectly on the web.
REFERENCESGuffey, M.E. & Almonte, R. (2010) “Essentials of Business Communication” Cengage LearningCommunications technology (2011) QFinance Available at: http://www.
qfinance.com/dictionary/communication-technology Accessed December 13, 2011Parsons, J.J.
& Oja, D. (2013) “New Perspectives on Computer Concepts 2013: Comprehensive” 15th edition, Cengage Learning