I would enjoy this position becauseI would have a big hand in creating social impact from the office setting thatwill reflect in other areas that trickle down into the production of the shoeitself. My current understanding of retail & customer engagement are thefoundations of skills necessary to find success in a high position such asthat. Aside from earning a degree in Marketing and my MBA in the future, I believethere are personal skills needed to handle this job. This person must be avisionary leader, always seeing what is next and transforming ideas to realities.
They can create a vision for their team members to pursue and that is what hasmade TOMS successful. Other qualifications include being goal oriented, executingtasks effectively, and challenging thought to drive innovation. The VP of Marketingis a versatile role that requires someone to be an adaptive leader. TOMS staffmembers all share the common goal for desiring change, so it shows within theirboardrooms down to production factories. I would also like to serve as theDirector of Business Development. This title is given to someone who can buildstrong rapport with clients and consumers. Also, a liaison between corporateand customer.
This individual is responsible for engaging new clientelerelationship using technology and retail expertise. This role requires strongcommunication skills, accuracy, strong technical backgrounds and understandinghow market fluctuate. This leader is specialized in maintaining healthy andlengthy relationships with clients at the Fortune 100 level and beyond. Theirsole goal is to impact the companies ties with other entities. This positioncreates social impact because it focuses on driving the mission of TOMS throughhigh levels of engagement in all areas. TOMS has grown so much within themarket of social impact it has been able to extend itself to other socially conscioussmall businesses.
This true commitment to social responsibility comes full circlein investing in these other companies causes and missions. It is called their SocialEntrepreneurship Fund. Certain characteristics are sought out for TOMS toinvest in your movement. They want companies that align with their vision forworld impact. Companies such as Rubicon, & Ava, and Change.com are a fewthat TOMS has already invested in and marketed to their customer base. This avenueof investment is how they give back to the community of entrepreneurs. TOMS coversall bases when it caters to its consumers and supporters.
Its marketingstrategies make them a “one of a kind” brand that is surely the future ofentrepreneurship in social impact.Business, morespecifically marketing, is at the core of all ventures that any socialentrepreneurship thrives off for success. You simply cannot have one withoutthe other. Many entrepreneurs are known to educate themselves on businessrelated matters aimed towards their success in launching their new ideas.Without a foundation in understanding your market, or who you are promotingyour services to, the chances of success become slim. TOMS, a shoe brand gearedtowards creating immense social impact, used various marketing strategies to openlypromote its causes while engaging the consumer using a community approach. In 2006,TOMS brand founder Blake Mycoskie launched his mission for the company aftertraveling to various countries seeing the lack of supply of shoes for children.
Through verbal marketing, the concept of “One day Without Shoes” was created.Word of mouth became a key tool in the brands imprint on the world in its earlyyears of existence. TOMS prides itself for being community oriented. They donot seek to spend revenue on celebrity brand ambassadors, but instead partneringwith advocates all sharing the same social mission. These advocates are known asthe TOMS tribe. They are regular consumers that use social media marketingimpacts to spread awareness for TOMS overall goal. One Day Without Shoes becamean event participated in worldwide. For each picture posted in support of themovement, TOMS in return donated a pair of shoes to less fortunate children inneed.
TOMS goal aside from awareness is the meet the consumer where he or sheis and gain longer connection with them. TOMS creates positive impact by givingpeople a chance to feel like their money is going to something meaningful. Theycan see from the marketing on the packaging of the shoe boxes that their supportis not in vain. Extensive detail can be found on packaging and via the websiteto really grasp where your support reaches.
TOMS customers are confident inTOMS efforts to reach their social goals of impact in magnified ways. A bigproblem in other countries is lack of sustainable food and clothing from extremities.Shoes, to some, are a small thing to be thankful to have. For others it makes aworld of difference & TOMS founder Blake was able to assess that need onhis trips. It is recorded that in one day, TOMS was able to engage 3.
5 millionpeople over social media and in person for this event. Their marketing teamprides themselves on producing user generated content. If I were to work incorporate for TOMS as a marketing graduate of Georgia State University, I wouldwork as the VP of Marketing. This position includes creating consistentcohesiveness across all boards of communication to customers. They work withother leaders to strategically produce effective campaigns using retailunderstanding and consumer behavior.
They also act as liaisons betweendepartments enveloping integrated connections with in and out of the corporatesetting. The VP of Marketing is also responsible for allocating funds formarketing campaigns that will positively affect the companies resource naturethat has been integrated into its core values.