Inthe contemporary world, nations still go to war cities are laid devastated, andblood is shed.
The idea of soft power has become a more popular topic of debatesince the mid-1990s, Joseph Nye Jr an American scholar. characterized it as thepower of attraction and the ability to induce without using hard power (Nye. J.2011). Beginning as a concept to describe the United States of Americaexperience, the thought of soft power penetrated from a state main view to aworldly accepted and generally used concept. In like manner, a country may getthe results it wants in world politics due to other countries admiring itsworth, emulate its example, aspire to its level of prosperity and transparency.Nevertheless, this soft power has obtained others to desire the results thatyou need which incorporate people rather than compel them (Liik, K. 2013).
A growing enthusiasm for soft power amongRussian leadership was set apart by Vladimir Putin’s reference to it as amatrix of devices as well as strategies to accomplish foreign policy goalswithout the utilization of arms, nevertheless, by exerting information as wellas other levels of authority in his pre-election article, which called theChanging World in 2012. At that point,Prime Minister Putin presented this notion with a somewhat negative connotationas acknowledged to direct impedance in the domestic policy of sovereign nations(Shakirov, O. 2013). However,two months after his presidential inauguration, in July 2012, Vladimir Putinheld a meeting with Russian diplomats as well as, the permanent representativesof global organizations where he contended that soft power is tied in with theadvancing one’s interests and policies through influence and creating apositive view of one’s nation, based not just on its material accomplishmentsas well as its spiritual as well as intellectual legacy. Concerning theprevious definition, Alexey Dolinsky contrasts it with that of the author ofthe expression soft power, Joseph Nye, taking note of that the distinctionbetween them is a long way from being stylistic the American politicalresearcher points out attractiveness as the key component of the thought, whilethe Russian government official is focused on the levers of domination. Thelatter definition accordingly expounds on how Russia would employ such influencein a non-intrusive way (Shakirov, O.
2013). ProblemStatementOver twenty years afterthe end of the Soviet Union, Russia has no label. It keeps on struggling todefine its political and cultural esteems that could draw in support fromcitizens of different nations as well as further Russia’s foreign policy goals.This research of Russia’s utilization of soft power depends on existingliterature on the subjects.Methodology Giventhe study purpose and the scope of this essay specified in the previoussection, this research is based on a qualitative research design. The choicefor the qualitative research stems from the elusive nature of soft power, withhardly quantifiable components like perception as well as attraction. Numerousexperts concurred that this makes the study of soft power extremely troublesome(Rukavishnikov, V. 2008.
p 105-124). Soft power is not easily quantifiablehowever it fits rather well for descriptive qualitative studies. Butquantitative element accounts mostly for this research. However, the study hasembraced the historical method on the promise that soft power approach can bestbe comprehended within the framework analytical context.