IntroductionAccording people maintain a variety of relationships such

IntroductionAccording
to Chen (2016), a social network service is a means of social communication
that focuses on finding people to interact online. They are formed by people
who share a relationship, mainly friendship, maintain interests and activities
in common, or are interested in exploring the interests and activities of
others. In general, these social network services allow users to create a profile
for themselves and can be divided into two broad categories: the creation of
internal social networks and the creation of external social networks such as,
for example, Twitter, MySpace, and Facebook. Both types can increase the
feeling of community among people (Fuchs, 2017). The
internal social networks is a closed and private community that is made up of a
group of people within a company, association, society, the provider of
education and organization, or even an invitation, created by a group of users
in an ESN. The ESN is an open network and available to all web users to
communicate; It is designed to attract advertisers. Users can add a picture of them
and can often be “friends” with other users. In most social
networking services, users must confirm that they are friends before they are
linked. They usually have privacy controls that allow the user to choose who
can see their profile or get in touch with them, among other functions. Social
networks can be defined as structures, where people maintain a variety of
relationships such as: friendly, working, commercial, informative and others
(Houghton, 2016). Nowadays, the Internet has become a fundamental tool in
communication, from students to large companies, politicians to police
corporations. Therefore, the famous social networks represent a waters part in
the daily training of individuals, having advantages and disadvantages in their
use.  3.    Impact on EthicsTechnology
is neither good nor bad per se: it is the use that is made of it that gives it
meaning and value. The problem is the abuse that can be had in the projection
of that other person that does not keep an identity with the issuer. Given the
possibility of communicating in a few words and the ease of doing so through
new technologies, ethics must be present in that use as a mechanism of
self-regulation of the scope of this communication that still does not show its
full potential (Houghton,2016).a.    PrivacyAccording
to Barkemeyer (2017), each piece of information, information, photo, video or
file uploaded to a social network becomes part of the administrator’s files. In
turn, misuse of networks leads to the ease of finding your data, family, or
friends. We must include in this the hackers and the phishing that steal
passwords to manipulate information or spy on people. Barkemeyer (2017),
contends that the right to the protection of personal data has suffered in the
last two decades, an unparalleled revolution. b.    data leakage The
evolution of the protection of personal data has not been exempt from
situations and problems that are increasingly pressing, arising from the use
and exploitation of new online services. The lack of control in the network and
the amount of information of all kinds lead to many people using the Internet
to access the content of all kinds such as violent, sexual, related to the
consumption of hallucinogenic substances, etc. This can happen from links
published or shared by other users or links, notices, etc.c.    Free speechIn
social networks on the Internet, one can interact with other people even if we
do not know them, the system is open and it is built obviously with what each
subscriber to the network provides, each new member that enters transforms the
group into a new one. The network is not the same if one of its members ceases
to be a part (Kriyantono, 2016). A bad use of the network can generate
consequences of which one is not aware of the activities carried out in this
one. The risks are two-way. On the other hand, minors can be victims of threats
or harassment or may be found in breach of any rule regarding the privacy of
the dissemination of information, photos, and data of them minors or other
persons (Kriyantono, 2016).d.    CopyrightsThe
most questionable and controversial aspect of these digital tools is privacy.
Freedom of expression on the Internet is a contentious issue: it runs counter
to the rights of privacy, protection of personal data, and intellectual
property (Kriyantono, 2016).4.    Professional Use of Social MediaIndeed,
the incorporation of technology in the formation of social networks is a matter
that in no way should go unnoticed for those who occupy or say responsible for
the human factor and communication (internal and external) in companies and
institutions. At the same time, its multiple scopes and applications must be
equally studied by specialists in the commercialization, development, and sale
of products and services. The reach of social networks we do not yet know
completely, for now, what we perceive are just some of its trends, its effects,
and its empowerment (Kriyantono, 2016). With
the use of technology, communication is faster, more efficient, reaches more
people, and why not says it, is more free and powerful. Social networks in
companies, as an internal communication tool, bring bi-directionality as the
main characteristic, compared to other more traditional channels such as the
corporate magazine or the Intranet. However, we must be careful in the
implementation of social collaboration tools, adapting Web 2.0 to the culture
of each company in particular. A communication space such as that generated by
social networks is a valuable source for obtaining information and managing
personnel, as well as for implementing actions and implementing best practices.
 According to Houghton (2016), the
communication in this type of tools can be agile, enlightening, uncensored, and
revealing of endless situations in the life of the company, which in multiple
occasions do not reach the high levels and remain hidden. We must give eyes and
openness to the most disímbolos comments. Among the advantages of using social
networks as an internal communication tool is that it allows faster communication
of internal documentation. Moreover, it improves key aspects of the
organization such as collaboration, cohesion, and leadership, which directly
result in productivity. On
the same line, the use of technology, via social networks, will be even more a
powerful device to increase the number of clients and network of potential
buyers, while continuing to transform substantially. At the same time, the way
of doing business generates new schemes that involve the redesign of the
physical space of the company, as well as the flexibility and responsiveness of
the employees, in addition to increasing the speed and decrease of time to meet
and meet the expectations of employees. It
is not a matter of being in favor or against the advantages and disadvantages
of social networks. The fact is that they have arrived, they are circulating in
our companies, and the staff has made them their own. Furthermore, today more
and more companies are beginning to take the dimension of power that social
networks have as sources of information and opinion makers, so they have begun
to deliver manuals to their employees to guide the use of Twitter and other
networks within the company. One of the reasons for this has been the latent
danger before the impossibility of controlling what employees can say about the
company.5.    Positive Influence on SocietyAccording
to Barkemeyer (2017), the positive effects of Social Networks are in a large
number. Hundreds of people have known the love of their lives through these.
Social networks have become a communication tool more, just like the mail or
the telephone, and for that reason, they not only favor the interrelation
between the own employees of a company but also of these with the groups of
interest of the company. Therefore, the idea that the use of networks should be
part of the communication strategy of any company begins to be generalized. Rather
than considering social networks as a weapon of mass distraction for employees,
it is convenient to bother to examine them more closely and take advantage of
their social potential for the benefit of the company. On the other hand, far
from the millionaire budgets that are imposed on television networks or the
written press, social networks have tariffs within reach of all pockets, which have
allowed both large and small companies to compete in more publicity conditions.
The large social networks have targeted small advertisers, so they are
investing in ad management platforms that allow them to design their campaigns
and manage their budget as they wish, thus increasing the possibilities of promotion
(Kriyantono, 2016).6.    Negative Impacts on SocietyThe
effects of Social Networks are not only tragic, but there are also others such
as sedentary lifestyle, loss of interpersonal relationships or physical
problems. There are those who feel the compulsive need to be connected to
Social Networks, through the computer or wireless devices (Kriyantono, 2016).
There is competition among users of Social Networks to see who has a greater number
of friends in their profile, to see whom collects more birthday cards on their
wall or who has better decorated their page.7.
   Legal Uses of Technology in the UK .In
recent days, there has been a question of whether or not governments should be
given the right of private companies to grant the right to privacy on the
Internet. This would allow the knowledge and use of communications of citizens
by the states, they claim, help in the fight against organized crime and
terrorism and to ensure public safety. In this discussion, two positions are
identified. On one side are the governments, who claim that they require the
information that is in the networks and telephones of certain people to be able
to frustrate criminal acts, terrorist conspiracies or to gather evidence
against terrorism suspects. UK  government passed a law that regulates social
networks and which specifies that they are themselves, Facebook or Twitter, for
example, those responsible for eliminating the comments of I hate that they
have been published in them. The law is very clear it states that if any social
network does not erase offensive comments, they may receive a fine of up to 50
million euros. Also, a similar law has come into force that has caused that in
cases of terrorist propaganda the content is eliminated in less than two hours
since the warning occurs.8.    DiscussionSocial
networks on the Internet tend to make it possible for the community and the
community to come together and there may be a large part of all the energy that
gives life to the human groups that make up those networks. Social networks
give anonymous popularity, discriminated integration, different equality, bad
education and so many other things. The strength of the group allows the
individual changes that could otherwise be difficult and generates new
effective and business ties. One of the measures that some companies use to
regulate the social activity of their employees within the work environment is
to impose severe restrictions on the use of mobile devices at work. Thus, about 50% of companies have certain
measures in this regard, which is 35% more than in previous years. In addition,
25% of companies admit that they register the social activity of their
employees in the workplace. The advancement of communication technologies seems
to be vertiginous. But if they are not put to good use, they will not make
sense. So now, HR departments have had to start focusing on not only the
management and control of social networks, or the appearance of the company
within them but also in the management of people, in their links, in the
acquisition of knowledge and the fundamental collaboration of the teams. The
image projected by the employees, the way of recruiting and selecting seems to
be different in external social networks. The transparency of candidates and
companies confronts us with new realities that we must manage. Having the best
talent will always be the priority of any business. 9.    ConclusionIn
recent times a resounding change has been seen regarding the life of society
and especially young people and adolescents. Social networks are causing a lot
of dependency among people. Many depend on these networks to show themselves as
they are or to create a fictional character by which to have new contacts.
Social media despite its positive effect it causes adverse effects such as the
loss of the relationship face to face, the loss of time in the open air or
simply the fact of depending on being connected to find out what is the last
thing. Finally, it is pertinent to say that social networks are good to favor
communication as long as they are not abused. In summary, it is of great
importance to rescue the use of social networks recognizing the intrinsic value
of this type of communication so effective and immediate that, for the same
reason, it becomes a latent threat in unscrupulous hands.