Key Graze is Boxgreen. Boxgreen is also a

Key Competitors

One
of the competitors of Amazin Graze is Boxgreen. Boxgreen is also a well
established as healthy snacks brands. Boxgreen, a Singapore-based start-up healthy
snacks business. The target market now expanded to Malaysia. They supply a
subscription healthy snacks box which customer can customize their snacks with
over 50 choices of mini packs snacks (Tegos, M 2016).

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But,
the brand is maintaining the position now and slow to change, it make so
special of Amazin Graze who offer freshness and special flavours of the
products. Also, every season (Chinese New year, Christmas, Father’s Day) come
out with the new collection to attract their customers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Amazin Graze SWOT Analysis

SWOT Analysis Template

STRENGHTS
(S)

WEAKNESSES
(W)

 
·        
Provide different flavour of
healthy snacks
·        
Looked at budgeting for food
·        
Suitable for adults, including busy
people and those with low health literacy.
·        
High quality ingredients
·     Fun, simple and minimalist brand
 

 
·        
Ingredients that imported costs
expensive
·        
Lack of brand awareness
·Lack
of marketing tool to increase sales
 

OPPORTUNITIES
(O)

THREATS (T)

 
·        
trend of fitness
·        
health conscious
·        
Obesity increased and many people want
to keep fit
·        
Busy individuals who want access
healthy food
growing markets for granola

 
·        
healthy snacks competition in the
market
·        
lower prices by other competitors
·        
nutrition workshops/class increased
that teach to make healthy snacks
 
 
 
 
 

 

 

 

 

 

Amazin Graze Products/Services

The
business provide online order and delivery services and selling 4 types of
product as list in below:

Granola (Main products)
 

Granola
is a type of cereals, can eat in anytime but people usually consume it as a
breakfast. Their granola come with the 8 types of flavour including
gluten-free options.

Nut-mixed

6
flavours of mixed nuts.

Nut butter

5
flavours of nut butter.

Superfood

4
types of superfood.

 

Place

Malaysia,
Singapore, and Hong Kong are targeted. In Malaysia, Kuala Lumpur and Klang
Valley targeted by Amazin Graze as their retail store is located at D7 Sentul
in Kuala Lumpur. Products distributed to the supermarket/hypermarket like Jaya
Grocer, Village Grocer, and Ben’s Independent Grocer and position in the
cereals area. Consumers easily to find the products and make comparison with
other competitor. 

Online
order and deliver services are provided by Amazin’ Graze. The customers can
make purchase through their website or LAZADA. The business are also expanded to
every state in both West and East Malaysia as well to deliver the products and
services nationwide.

 

 

 

 

 

 

 

Price

The
price of Amazin Graze are more affordable when it comes to sales, products,
service, survey as well as quality of ingredients compared to others
competitors in order to attract more customers. The price of the products will
be the same in anywhere and distributed to the places where easy to reach out
to the middle-class consumers.

Amazin Graze

Products

Prices

Granola
(200g/500g)

RM19.90 – RM36.90

Nut
mixed (100g)

RM12.90

Nut
butter (180g)

RM25.90
– RM29.90

Superfood
(120g – 250g)

RM9.90
– RM25.90

 

Figure 2: Granola

 

Figure 3: Nut mixed

Figure 4: Nut butter

Figure 5: Superfood

BoxGreen

Products

Prices

One
box ( 12 small packs)
30g
x 12 = 360g
1g

 
RM49.90

RM0.138

 Figure 6: Box Green

Comparison

Amazin Graze

Box Green

Main Product: Granola
1g
= RM0.0796
250g
= RM19.90

Snacks
1g=
RM0.138
250g
= RM34.70

 

 

 

 

 

 

Promotion strategies

Social
network and internet has selected to promote their products and increase brand
awareness. The target audience will be reached by social media advertising such
as Facebook and Instagram. This is because social media are become so popular
and a trend now and can reaches to largest number of audiences.

 

The
official Amazin Graze Facebook page and Instagram will keep updating the most
relevant and latest news regarding the products, the latest deals or promotion
currently being conducted as well as giveaway activities.

 

Future
Plan/Goals

Amazin
Graze would like to expand the business to all South East Asia in 5 years
times. They thinking about Thailand and Indonesia, and currently research about
the market in those countries. They would like to get into China as well due to
people from there like their product after tested it in Hong Kong. They want to
bring their product to the mass market and attract more people to try it.

In
order for the long-term success, they plan and looking for place and move to
larger production centre for the next 5 years as their goals is to get into all
South East Asia. They need a largest production space and more facilities to
help them produce the products (Sergio, M 2017).