Nowadays, a lot of commercial and other kinds of websites are offering online newsletters because such free letters can be an excellent source of information which is directly sent into the receiver’s inbox. You can keep it in your inbox or download in your computer and use it for future reference.The main purpose of an online newsletter is to offer you a huge database of people who are interested in offering you different sorts of deals and packages or any kind of information which you may require.
The true value of newsletters is known to professional marketers only as they creatively use it for financial benefits. However, aside from using it for only financial purposes, a creatively written newsletter can also provide you a great way to keep in touch with your users.Let us take a look at some essential tips that you must know when creating an effective online newsletter.
Length of the newsletter
Although you could write a lengthy newsletter that requires the user to scroll down a long way only to read the whole information you want to convey.
However, such kind of practice really doesn’t work as efficiently as you may expect from your newsletter. One reason could be that users don’t have enough time to read lengthy mails which are regularly being sent to them.Therefore, it is very crucial for the newsletter to be short and to the point. If the information in your newsletter is lengthy yet you cannot cut it short due to its importance, then just mail only a portion of that information and redirect the readers to the website for reading the rest of the content.
Size of the newsletter
The size of the newsletter is another important concern that should be tackled along with improving the length of the newsletter. Keep the Html (hyper text markup language) in your online newsletter efficient so that the newsletter doesn’t become too large in size. Keep in mind that there are still such people who are using slow dial-up connections.
So, if the newsletter’s size is large they may not be able to download it into their computer.
Regularity is another main concern when you are planning to send your online newsletter to your readers. Most people send such letters weekly or sometimes monthly. However, if the newsletters are being sent to the contact more often, then it is necessary to inform the new subscribers about the frequency of your newsletter.
Otherwise, it will cause some infuriated contacts or users to opt out from the subscription.
Type of subscription
There are two types of subscription methods: one is simple opt-in subscription and other is double-opt in subscription. In simple opt-in subscription the users comes to your website and just enter the email-address in the opt-in to get subscribed. But when the user enters his/her email-address in the double-opt in form a confirmation email is sent back to the user to confirm their subscription. Although the latter form is much more secure than the former one.
However, the subscription rate of the opt-in method is way better than the double-opt in subscription because many people often don’t confirm the sent link.