In today’s world “going green” has become a top priority in our society, and sustainable recycling programs, new materials and design are at the forefront of this green revolution. Environmental protection and specification are essential elements for such an international and fashionable city as Paris. They are fundamental for its sustainable development. Using books and gathering information surfing the net, in this essay it will be discussed about recycle, ecology and fashion.
Focusing the attention on the city of Paris we will analyze new forms of recycle, new green projects ND the development of CEO-fashion. We will try to explore to what extent recycle, ecology and CEO-fashion are on the cusp of becoming the next big trend In the city of Paris and in the world in general. Nowadays recycling is not a very developed field but it is becoming a common issue for such a cosmopolitan city as Paris. The city is currently spending around 199 millions of euros every year to dispose waste. This value has to decrease.
On this basis, In order to reduce these expenses, Pans chooses to pay attention to the collection of waste by deploying energy and resources to ensure that the waste management will always be more in line with the most common ecological values. Indeed on the city’s website are specified new recycling programs and a very accurate explanation concerning the location for recycle and disposal of garbage. For this reason, according to this website, recyclable Items are separated (glass and “other”, which Includes paper, metal, PET and HIDE plastic) and are picked up twice a week.
The city also places huge plastic containers on street corners for the deposit of glass. Since 2010 the city of Paris is experimenting a new alternative method of imposing. This method consists in separating organic waste (organic kitchen waste, flowers, wilted plants) from the others because they decompose naturally very fast and turn into compost, natural fertilizer. Indeed the amount of organic waste produced by a household, which could then be diverted from green household waste is estimated between 50 and 70 keg per year.
A building that comprehends from 20 to 30 homes would get 1-2 tons of organic waste that can be used to create compost. So far 200 locations have been introduced and 2,000 inhabitants are following this politic. Since April 2013 another recycling politic has been introduced: cloths recycle. The City, In partnership with Relays 75, Oval- De-Selene and relays Cottrell offers over 200 containers (or terminal box) In Paris, to allow you to enter clothing, leather goods (shoes, bags etc. ), linens. Even if the recycle program is still improving we can affirm that Paris is an ecological city.
The City of Pans, which has been a member of Energy Cities since 2004, has once the adoption of its second Climate Action Plan last December. By participating in the POLIS project together with the cities of Lyon, Munich, Mall¶, Aviator and Lisbon, the French capital is committed to set up a tool that would help increase the use of solar energy. For this reason, the Paris Urban-planning Agency (APART) has configured map aimed at taking into account all shadows of the buildings (or trees) on the roofs.
The map displays the average yearly sunshine in Paris, and is based on meteorological situation observed over the past few years. This map shows the amount of solar energy received each year by the Parisian roofs. The solar caster allows understanding if a roof receives enough sunlight to get a solar installation or not. This caster will allow for raising awareness amongst the citizens on solar energy, will help visualize the amount of sunlight received by each roof and will encourage the development of solar panels and prove that increasing the use of solar energy is relevant for the city.
Another relevant example concerns the Tour Eiffel, the main symbol of the city. Since February 2013 the Eiffel Tower become a symbol of sustainable development installing four solar panels and four wind turbines. The restructuring of the great tower was designed by the architectural firm Moat – Rive©re – in collaboration with the company Abate – and funded entirely by the Socio©t© despoliation De la Tour Eiffel (cost of the operation, 25 million Euro) . It has the special feature to embrace solutions that have less impact on the environment.
The most innovative element will be the installation of four solar panels and four wind turbines on the roofs of the pavilions, which will allow a net reduction of 50% of energy consumption for lighting and will also increase of the same amount in percentage the production of hot water for baths and a restaurant. In addition a yester of rainwater harvesting, alternative to drinking, to be allocated to health services, a system of turbines to generate electricity and a complementary resource use, 95% of lighting with Leeds, with double advantage of a better life and a lower consumption of the plants.
La Tour Eiffel will therefore become more and more a tool of ecological footprint, thanks to the application of rules concerning the collection of waste products on the monument. Furthermore, talking about ecology in Paris, since the 5th September 2012, close to Nontransparent tower it is possible to rent electric scooters. Produced by Peugeot and working with electricity these new scooters allow citizens to move in the city with a relative low cost (18 euros for half a day and 25 euros for a full day) and without polluting the French capital.
Another interesting project to make Paris a “more green city” comes from the Parisian sewers. Those sewers, described in Less Miserable as a dark and smelly through which Jean Vallejo manages to escape, from 1832 to today have changed significantly. The sewage system, with its 2,300 kilometers of underground passages, is among the most modern in the world. In recent times, has been the subject of a rather innovation: convert the heat produced inside the sewers into energy that will recovering hot water from discharges of showers and appliances and converting it into usable energy for heating buildings.
The principle is very similar to the geothermal exploitation. The first to use this clean energy source has been the Institute Witnesses, in the 12th reinstatement of the capital, which has been equipped with a heat pump and 60 meters of heat exchangers. It is estimated that in this way could be satisfied 70% of the energy requirements of the school allowing an annual savings of 76. 3 tons of ICC. There is only the exploitation of the heat drains and anything else. Since the fall 2012 the French government has decided to use this technology for heating the presidential palace.
The system called “Blue Degrees” is one of many methods used by the government of Nicolas Karakas in order to fulfill the objectives set by the EX. For Paris with a 30% reduction of greenhouse gas emissions by the year 2020. There are many other examples that proves that Paris is an CEO-city and for all those reasons it is possible to affirm that recycle and ecology are topics that are strictly connected. Ecological thinking and attitude is very important for the city. Another very important topic connected to recycle and ecology that is important to discuss about is the development and the need of CEO-fashion.
Fashion is a phenomenon that is everywhere and involves anyone. Fashion in its raw form was one of those vital needs. It has followed not only human beings evolution but moreover all the goals to accomplish to keep moving forward. After centuries, even millenniums of expansion, we are actually facing a whole new challenge that is vital again: the preservation of our environment by controlling and stopping global warming and the progress of technology. To succeed in this very tough task all industries have to transform their ways of thinking and producing.
It is industries, which are the most powerful actors in the world that have to lead this revolution and change the mentalities for good. Then there is no doubt that people will follow, since nowadays everybody is realizing the emergency of the situation. Fashion already started to contribute with, for example, the creation and development of CEO- responsible companies as Tines who produced locally with recycled materials. Strong technologies are developing and will be ready, if not already yet, and incorporated into fashion.
The combination of scientific know-how and ecological production will help to provide a good solution to our problems. Long before the Houses of Channel and Louis Button, the ready-to-wear boutiques of Vera Wang and Michael Koru, and the mass-market retailers such as H&M and Ezra, clothes were organic in the truest sense of the word. In that era, clothes were made to endure and customers preferred quality over quantity. But, like other facets of society, fashion became industrialized and cheaply produced for the masses in a non-ecological way.
Indeed the price of being able to change clothes as often as hanging trends is heavily borne by the environment. Fashion is a way of thinking and doing that has always had an impact on every aspect of our lives. For those friendly products has been pushed further to a new level. CEO-friendly has become CEO-responsible. At the moment one of the most relevant issue is the global warming of the planet and the rarefaction of its resources. Fashion, being a big industry, takes as any other big industry its part of responsibility.
For instance the process of animal tanning leaves behind a toxic soup of heavy metals and harmful chemicals that foul rivers and streams, kill marine life and harm hose that depend on marine sources for food, while also harming the health of workers. From tanning to dyeing, the fashion industry is notorious for harming the planet and its workers. There’s an increased interest in not only “green” leather, or modifying the tanning process so that it uses fewer chemicals and energy, but also in sustainable materials overall.
In the fashion industry one of the most used fiber is cotton, which is one of the world’s most water-intensive crops. Cotton, being Just 3% of the world’s total agriculture production, consumes 25% of the world’s insecticides and, 10% of the oral’s pesticides earning it the dubious distinction of being the world’s dirtiest crop. Given the increased frequency of droughts and floods in cotton growing regions leading to hundreds of acres of lost crop and millions of dollars in revenue, the clothing industry is looking for ways to preserve this fiber.
In this big effort, giants clothing retail as Levi Strauss & Co, [email protected], H&M, and other cotton users, in 2005 they came together to create the Better Cotton Initiative (BCC). The BCC aim is to promote measurable improvements in the key environmental and social impacts of tons cultivation worldwide to make it more economically, environmentally, and socially sustainable. Moreover the BCC developed the Better Cotton System, which integrates the various components of cotton’s life cycle to find opportunities for systematic improvement, better management, and overall growth.
On the production side, the BCC works to implement programs catered to individual farms in Brazil, India, Pakistan, and West and Central Africa. All of the programs are based on an initial assessment of the farm and aim to enable knowledge sharing, skills development, increased regional organization, and greater access to financial resources. In one pilot project, BCC helped 450 farms in Ballpark, Pakistan implement new farming methods and irrigation techniques.
After one year, total water usage decreased on average by 38%, pesticide use by 47%, and synthetic fertilizer use by 39%. The positive findings and best practices were collected from this pilot project and since implemented in over 14 other areas across Pakistan and India. Another large piece of the sustainable fashion puzzle is what fashion brands are doing to reduce their products’ environmental footprints. With the rise of CEO- couture, many clothing companies are developing their environmental programs as part of their social responsibility initiatives.
For example the Gap Inc. Association, which includes popular brands such as Gap and Banana Republic demonstrates how environmental objectives can be integrated into its companies’ manufacturing processes. As a large denim retailer, Gap Inc. As part of the Business for Social wastewater guidelines for toxic chemicals and discharge in its mills, denim laundries, and factories. In 2004, the corporation established its own Water Quality Program, which monitors denim laundries’ wastewater discharge and audits them against the programs benchmarks and standards.
Gap Inc. In 2009 made a partnership with the Natural Resources Defense Council’s (NRC) Responsible Sourcing Initiative to develop and implement best practices in Chinese fabric mills, which aimed to water and energy consumption, chemical use, and improve overall mill efficiency. On the higher end of the fashion spectrum, designers like Versa, Stella McCarty and Calvin Klein, tried their hands at CEO-couture using CEO-friendly textiles like hemp, peace silk, and synthetic fibers.
Jumping on the CEO-(high)fashion bandwagon, Vogue created a program called Runway to Green, which kicked off with a runway show this past March featuring designs from 24 participating designers such as, Barberry, Marches and Michael Koru. In addition to the initial runway show, each of the designers has agreed to work with the Marc’s Clean by Design initiative to incorporate sustainability into the design and production processes. Another interesting aspect that concerns CEO-fashion is the new process that has emerged in the fabric market using and/or recycling natural and synthetic materials.
Indeed in recent years there has been an increase in the adoption of alternative natural fibers such as bamboo and hemp, the introduction of new fibers coming from recycled natural materials and a rise in recycled materials, such as polyester spun from soda bottles. Bamboo has many interesting properties. It can be found in different climates from cold mountains to warm tropical regions. About 40 million hectares of the earth is covered with bamboo and it is mostly diffused in Asia. Since Bamboo is a part of the grass family it can be continually re-harvested with no damage to the surrounding environment.
It can be used as food and fibers, it is cheap, sustainable, it minimizes ICC and generates up to 35% more oxygen and can it is a plant that can slow deforestation, providing an alternative source for the construction industry and cellulose fiber for the textile industry. The qualities of the textiles produced with this plant are the IV protection, the natural feeling of freshness for the skin and the non- allergic properties. Another example of a new process in the fabric market is the textiles produced with waste coffee beans, which have witnessed a creative application in making cycled fabrics.
Singlet Industrial Company, a Taiwanese fabric manufacturing company, is producing a fabric called “S. Cafe” weaving waste coffee grounds into fabrics. The squandered coffee bean powder is transformed first into fibers and then into fabrics to create textiles that offer fast drying properties, IV protection and dour control. The biggest producers of coffee according to International Coffee Organization are the South Americans countries like Brazil, Colombia and Nicaragua, African countries like Ethiopia, Congo, Angola, India, Vietnam and Indonesia.
Some of loud have access to this technology and create factories they will progress their economies and reinforce the social cohesion between the inhabitants. One more example of an innovative textile fiber comes from the milk protein. Those fibers are mostly produced in Japan and for their properties they represent the perfect combination between hi-tech and nature. Milk protein fiber is healthy for skin making it soft and smooth, it is comfortable, with bright colors due to good dye ability, non allergic and biostatistics.
The fiber can be used purely or mixed with wool, cashmere, silk, cotton and many other materials. Tons of milk is wasted in every industrialized country. For example, Researchers at the University of Edinburgh have found that the amount of milk that Britannic people waste every year, approximately 360000 tons, is responsible for 100 000 tons of carbon dioxide emissions. This is the equivalent to the output of 20000 cars, and that is Just in the United Kingdom so we can imagine the worldwide damages.
The fashion industry, by using over produced milk, will therefore generate more incomes for struggling milk producers, lower the pollution impacts and at the same time create quality garments. As demonstrated above, fashion can surpass its initial function, transcending itself and bringing solutions to help resolving today’s society problems. Indeed, producing locally with local materials coming from natural sources that will be exploited with responsibility and measurement can lower the environmental impacts, generates economies in developing countries and tighten links between human beings.
On the higher end of the fashion spectrum, designers like Versa, Stella McCarty and Calvin Klein, tried their hands at CEO-couture using CEO-friendly textiles like hemp, peace silk, and synthetic fibers. Jumping on the CEO-(high)fashion bandwagon, Vogue created a program called Runway to Green, which kicked off with a runway show this past March featuring designs from 24 participating designers such as, Barberry, Marches and Michael Koru. In addition to the initial runway show, each of the designers has agreed to work with the Marc’s Clean by Design initiative to incorporate sustainability into the design and production processes.
Paris, being one of the four capitals of fashion due to its longstanding history as centre of art and fashion, and its being home to several highly prestigious and rueful fashion houses has and will have a high impact of the development of CEO- fashion. Since 2004, as a testament to how far CEO-fashion has come, Paris Ethical Fashion Week also hosted a slew of events dedicated to emerging and established designers who blend ethical production with thoughtfully designed clothing and accessories.
Now in its sixth year, the four-day Ethical Fashion Show hosted more than one hundred clothing and accessory designers at its catwalk. Industry vets, including Terra Plan, Vela and Article 23 were there alongside newcomers such as Com No and Nu Jeans. Nu stood out as with its dark denim in lassie straight and slim fits. Its production is Kook-Tex-certified, and it uses nickel- free buttons, rivets and zippers. Com No’s organic cotton patterned bags and “willies” are fresh, fun, and fair-made. The more cutting-edge designers, however, were located in The Mar’s.
At the of beautiful dresses. Using draping and knotting techniques, the organic cotton and silk fabrics were transformed into dreamy frocks in a palette of light blues and grey. Arians DE White showed a much more sophisticated and toned-down collection for spring, quite a departure from the bubble skirts and voluminous dresses that eve been a consistent part of her line. For 2010, she showed organic cotton jumpsuits inspired by sass swimwear, as well as tailored and feminine dresses made from loosely and organic cotton.
For her label Carr-e, German designer Caroline Graining drew inspiration from the sea. The “My Life Aquatic” collection showed extraordinary sweaters and dresses hand knit from organic cotton. Details included a beautifully draped sweaters or “shells,” along with delicate details in every piece. Enamored included in its collection beautiful feminine lingerie in polka-dot prints add with herb-dyed Indian silk and sailor-inspired Ana solids made with soybean and organic cotton trimmed with red-and-white bows.
Valentine Guthrie showed her spring collection of organic cotton and silk pieces, which are dyed according to Kook-Tex standards. Particularly interesting was the work of the Norwegian designer Leila Hafiz. Haft’s collection was consistent with past seasons, with floor-length dresses hand-sewn in Nepal and a handful of draped knits made from Mongolia cashmere. As Just demonstrated new energies, and new materials, new CEO-fashion brands ND new recycle projects are quickly developing. However, it is not enough.
The problem is not only the industry, but the consumer. Demand creates its supply, so the more people are aware of what they buy, the more the industry will think of what it produces. Legalization directed at raising mass awareness of basic ethical fashion rules like CEO, organic, fair and re-usable will be an operational way to make CEO- fashion a standard of living. The simple solution is to make ecology an essential in school curriculum, so that people know what sustainability really means since their early ages.
Anticipating possible futures for CEO-fashion is simple. 3600 vision is crucial to identify and understand which drivers are able to change trends in the next years. Political, social, cultural and environmental factors can influence style, affect changes and introduce new environmental policies. Sudden and profound shifts in the environment and/or scientific discoveries could impact the future of fashion forever. Since Paris is very important and fashionable city it is easy to imagine that sustainable fashion, recycle and ecology will soon belong together.