Modern technologies in the sphere of mass media are providing people with not only the opportunity of receiving information in a quick and comfortable manner but also shape the vision of the world for them. Using this technologies allows to create totally new opportunities in mass communication. Naturally the question arises about the effectiveness of this means and justification of investments in the development of this direction.
Over the past year, fake news scandals have received a lot of attention from the academic community, the media and especially the government. Recent research shows that 62 percent of US adults get news on social media 1; the most popular fake news stories were more widely shared on Facebook than the most popular mainstream news stories 2; many people who see fake news stories report that they believe them 3. Fake News spread can have catastrophic influence on different societies all around the globe. Specifically, just recently during the 2016 elections just one Fake News article created by Harris, a 23 year old graduate who writes Fake News, caused a lot of chaos in the sphere of mass communication before finally being publically proven to be wrong. Since fake news have been around for centuries already the have had long lasting effects on billions of humans for a very long consecutive time.
Following up on that, one can notice that most of traditional barriers that appeared on the way of people who published content before (for instance, a press to print newspapers or broadcasting time for television or radio) have disappeared, and with this, at most of or even all of traditional quality control procedures have vanished as well. Former basic principles of journalistics, i.e. source verification, fact checking and accountability today can be easily bypassed or even ignored by individuals or organisations who publish content on Facebook, Twitter or other social networks. The heavy impact of such situation can be seen just from the fact that terms like “fake news”, “post-truth media”, “trolls” and “alternative facts” are firmly entrenched in modern language and even established their way to Oxford dictionary. With thousands of people, involved in the studying of the spreading of fake news, analytics has a chance to make a significant step forward.
One of the typical ways of using such large volumes of data from social networks is an attempt to construct a model of spreading of fake news in terms of the social activity of users, analysis of the received information to improve the algorithm placed in form of web content, and maximize the moderation process.