Name: I believe that marketing has a potential

Name: A.K.M
Monjur Morshed

Application No:
MASTERHT18 / 10479131

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I am interested to apply for a
Master’s Degree Program in Marketing starting in 2018. I graduated in
2015, from North South University, Bangladesh and hold a Bachelor degree in marketing
in School of Business Studies.


Having maintained the high
quality research works, Linnaeus
University has always been the targeted institution for many of the young
and enthusiastic learners and I am one of them. This university is one of the
highest rated educational institutions in Sweden. The main focus of this
university is creating and ensuring opportunities for each individual student
and researcher to grow and reach their goals .The core massage of Linnaeus University, exposure to practice, exchange with
practitioners and insights from the faculties internationally recognized
research throughout the various modules. I hope this will give me the highest
level of international standard and top quality education.

My decision
is to pursue master’s programme in Sweden which will emphasize my desires to be
a part of the master’s programme at your institution. The interdisciplinary
nature of Marketing has convinced me in taking this decision as it is the ideal
choice for an exciting marketing career. I believe that marketing has a
potential career in global world. Most of the CEO’s in global or multinational
companies are from marketing background. The programme stimulates creative
thinking around international marketing strategy, electronic
business management, managing innovation and entrepreneurship. If I get the opportunity to be a
part of that intellectually stimulating environment, I am sure my talents will
be put to optimal use. I believe that from the programme I will get the
knowledge about analytical thinking and expertise in marketing. I am confident
of contributing originally to the ongoing work at your department. By working
under the guidance of distinguished faculty, I shall certainly be able to
explore my potential and innovation to the fullest. At the same time I will be
confident that overall opportunity to study in Europe will broaden my horizons
and give me an opportunity to gain world class education and help me become an
excellent world citizen. I would therefore, feel obliged to be able to secure
admission in your prestigious university in Marketing programme.

Five years from now, I envisage
myself as an academician, researcher and educator demonstrating strong
leadership role in research and innovation. For this I need adequate academic
preparation beyond my undergraduate study. I will consider my mission of life
accomplished if the knowledge gained from this great institution can have
meaningful impact on people’s lives. I imagine myself after 5 years as an international marketing
analyst in my current company Zaber Fabrics Ltd. where I am working
now. This is an export oriented company connected with the biggest retailers
with a German retailer Kaufland and Japanese retailer Nitori. By getting the analytical and
marketing concepts through your institution I will be able to utilize the
knowledge in that organization. As I embark upon a new stage of my life, I
believe that a master’s programme study will provide a milestone in my career
along with valuable experiences that will allow me to become a successful,
innovative professional and assist in accomplishing my goals.

The four year undergraduate programme in Marketing formed
a basic knowledge over the field of Marketing. As a part of my degree course I
studied various subjects relating to diverse aspects
of Marketing which includes Sales Management, Strategic Marketing,
Consumer Behavior and entrepreneurship etc. My average grade of my four grades
is 3.17 and average number is more than 80%.

Besides academic activities, I was actively involved in the
extra-curricular activities like, acting in drama, playing football, cricket,
table tennis and did some social activities like donating warm cloths to poor
people during winter and collect money for street children for their education
purpose. The driving force behind all this was my aim to develop all the facets
of my personality.