Olympics In Promoting Hospitality Industry In London Tourism Essay

Citius Altius Fortius – Faster, Higher, Stronger is the Olympic Motto. Let us measure the function of 2012 Olympics in Promoting Hospitality Industry in London that is the grade of speed, tallness and strength Olympic 2012 generates in the Hospitality Industry. The narrative so far aˆ¦On 6th July 2005 International Olympic Committee president Jacques Rogge made the proclamation after IOC members voted 54-50 to extinguish the Gallic capital in the 4th and concluding unit of ammunition of secret ballots in Singapore.

London has twice played host to the Olympics, in 1908 and 1948. It becomes the first metropolis to host the Olympics three times. The Games will move as a platform to expose the London civilization across the universe. It will besides pull touristry in the state.The reaching of witnesss will bring forth a encouragement for the cordial reception industry across London. The effects of London 2012 will be felt long after the Olympic fire has left the capital.The yearss changed ( from 2005 to 2008 ) .

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The fiscal crunch has hit the market. At the London Olympic Park, the Olympic Delivery Authority is passing a batch for the development of Olympic metropolis. London metropolis will hold major locales than any other metropolis in the universe. The rating and comparing is required which may be slippery when the games are over, nevertheless positively the undertaking may go a vivacious component.

The function of 2012 Olympic in advancing the cordial reception industry in London is critical. The authorities and the cordial reception industry itself need to play a major function and take advantage of this historic event and develop criterions and service which should play as a Role Model and set an illustration in itself. The authorities needs to implement schemes to advance touristry and attract tourer. They need to detect and the follow the fruitful schemes followed by the old host states. All the channels of mass communicating such as Media and Press should be used suitably to make consciousness and enthusiasm, a kind of “ Hype ” which is most indispensable in promotion these yearss.

The authorities should seek at the optimal degree to supply grant in the transit, best substructure installations and the most of import of all create an environment to ease the multilingual international tourers. Fiscal support, if required will turn out as Boon in Disguise, delight retrieve the present Financial Crunch in 2008.Tourism 2012 in figure?2.34b Estimated benefit of the Games to the touristry industry?9.3b Current measure for the Games?22b Estimated investing in Beijing Games18 % Was cut from VisitBritain ‘s support for 2008-11Source – Figures presented by Caterersearch ( 2008 )The accomplishment factor comes into image. Hospitality needs to better accomplishments to provide the demands of international tourer.Development of new advanced thoughts, promotion schemes, processs and improved quality should be the country of concern for the cordial reception industry.

Quality should non be made available at the cost of increasing the “ COST ” ; nevertheless stairss should be taken to pervade the cost with the aid of “ Optimum use of resources ” . The hotel staff should be provided developing so that they can utilize their experience in the best mode to cover with attitude, civilization and understanding degree of the tourers.The major impact of Olympic Games 2012 on economic system as a whole will be observed when the cordial reception industry will be able to deduce long running benefit from and after Olympics 2012, in proportion to the disbursement made for infrastructural development with regard to Olympics 2012.This benefit should be widespread non merely during the games besides in the station game period. In order to accomplish this benefit the outgo and disbursement of the tourers should be accurately converted into income and employment in the cordial reception industry that is the cost-cutting and budget should be good planned to supply the best criterions with the low-cost monetary value. The Olympics Games with the associated installations should be promoted in such a mode that they must move as “ Winter Fuel ” for the cordial reception industry.

Even after the games the spirit should be on that is there should be consistent flow of tourer.Harmonizing to the Economic Impact of the London 2012 Olympics Adam Blake 2005/5 in the pre-Olympics stage ( 2005-2011 ) .A comparatively little bequest consequence besides takes topographic point, with a encouragement to international touristry reachings and disbursement. Other sectors experience smaller additions in gross value added in the pre- Olympics stage, such as hotels ( ?54 million ) , Bars ( ?37 million ) , Restaurants ( ?37 million ) and air conveyance ( ?37 million ) . These sectors gain through the bequest consequence, and experience modest additions in employment in this period, for illustration 2,554 FTE occupations are created in hotels, 2,094 in Bars and 1,811 in eating houses. The post-Games period 2013-2016 is characterized by the bequest consequence, with increased touristry demand from abroad. It is besides a period in which, because there is less force per unit area on monetary values than prior to and during 2012, consumers choose to salvage less and devour more ; prior to 2012 the Olympics rise returns to capital and addition monetary values, which induces a little displacement towards nest eggs and investing.Source – “ Report by Adam Blake, ( May 2005 ) Economic Impact of the London 2012 Olympics ” .

In a nutshell the function of 2012 Olympic Games in advancing the cordial reception industry is straight related and set uping the sweetening of cordial reception industry in a long tally.It besides requires the complete assistance and support from the authorities. The cordial reception industry besides, itself has to take enterprise and play a complimentary function to “ plane the milk ” .

This is an chance to catch and clip to draw up the socks.The state is in existent demand of influx of external wealth which will move as a lubricator to run the economic system during the recession. Being optimistic, maintaining the present Credit crunch aside, it draws us towards a decision that if appropriate steps are taken and implemented the 2012 Olympics will turn out to be good to the cordial reception industry, develop the criterions. This event will demand and appeal the authorities to supply part towards the cordial reception industry. If this event is successful it will put a benchmark for future events, maintaining the changeless influx of tourer which will maintain the cordial reception fertile and productive.Let us be a portion of the Olympic spirit and make a Win /Win state of affairs.

Rationale for the Subject:

The most anticipated event London Olympics 2012, would non merely convey antic competition instead would hold long permanent effects on the metropolis.

The games would do the country more rewarding country to populate and work in. Along with the remainder of the UK, the games would besides hike London ‘s tourer industry, create occupations in cordial reception sector and excite the voluntary sector. Behind the drapes economic effects, impact on the development of criterions and quality, the cost and the honor associated with the games and its possible to accrue benefits makes this subject interesting.

Research Questions:

The research is proposed to measure the function of 2012 Olympics in Promoting Hospitality Industry in London. The rating raises inquiries such as ; Is the quality and criterions of the cordial reception industry developed to provide the international tourer? What is the function of authorities in advancing the Olympic Games to pull tourer? The comparing has to be made between pre-game cost in development and the post-game economic effects in footings of long enduring benefit? What is the general consequence of Olympics on the cordial reception industry where it was held? How to retain and change over the outgo and disbursement into the net incomes to derive digesting advantage? The different types of disbursement forms by the visitants?

Research Aims:

The eventual aim of this research is to measure the function of 2012 Olympics in Promoting Hospitality Industry in London. Initially there is a demand to analyze the steps taken for the development and publicity of cordial reception industry in the pre game period to satisfy the international tourer, consequently to inculcate the benefit of the same after the post-game period.The major aims of the research can be bifurcated as below:1.

To critically measure the function of 2012 Olympics in Promoting Hospitality Industry in London.2. To gauge and measure the growing of criterions, quality and indorsement to fulfill and pull the Tourist.3.

To emphasis on the saving of the positive mizzle of the Olympic Games for the improvement of the post-game period.

Literature Reappraisal:

Gourmet Burger Kitchen, Managing Director, David Sykes, said: “ The Olympic Games will convey more people to the Capital than of all time before – certainly this can merely be a good thing for London ‘s cordial reception industry. We have 24 London eating houses, so we ‘re bound to experience the benefits of the 100s of 1000s of visitants the Games will pull to the metropolis. ” The CBI has besides identified ways in which London can maximise the commercial chances that come with hosting the games, and include advancing London as a top tourer and concern finish, while bettering the quality and service offered by hotels and conference centres.

Source – Large cordial reception ( 2008 )Liz Williams, Managing Director of London eating houses, The Real Greek, said: “ The 2012 Olympic games can merely be positive for London eating houses, as it will convey more people to the City, intending more diners. Being so near to the planned regeneration site in East London, The Real Grecian eating houses in Spitalfields and Hoxton should profit from the Games. So the Games are good intelligence all unit of ammunition and hopefully Greece will win some decorations to boot! ” County councils across the UK are presently offering strategies to assist supply staff preparation to better client service accomplishments in clip for the games.Source – Large cordial reception ( 2008 )Peter Hancock, main executive of Pride of Britain Hotels, said: “ It is difficult to conceive of the curate for touristry in any other state doing such negative remarks about their ain adjustment stock. ” Possibly he should non hold been surprised. Tourism is clearly non a precedence at the Department for Culture, Media and Sport ( DCMS ) . Out of 77 imperativeness releases issued by the section so far this twelvemonth, merely one has been about touristry.Source – Caterer & A ; Hotelkeeper ( 2008 )Brian Wisdom, main executive of Peoples 1st, said: “ The 2012 Olympics presents one of the biggest chances we have of all time had to showcase the UK to the universe – so it ‘s critical we look to eliminate the “ Manuel factor ” now, by advancing the right accomplishments in the cordial reception, leisure, travel and touristry industries.

The welcome we give the 1000000s of visitants flocking here will be polar in assisting alter long-held perceptual experiences and guarantee that the UK becomes globally renowned for its gold criterion client service. ”“ By working together with employers and the industry we can go on to promote and pull enthusiastic and motivated people into the sector, ” he added.Source – Caterer & A ; Hotelkeeper ( 2007 )


The method used in this research is the Exploratory method. The research has been commenced from an inductive place. Further analysis of articles and studies is required. It is necessary to place the relationship between the informations collected and the research aim and the research inquiries. A theoretical model subsequently necessitate to be built up on the footing of the secondary informations collected and analysed. Consequently the Extended text has to be reduced for explanatory show.

There are no controls over the variables at the present state of affairs. Further observation is required with regard to happening of future events and state of affairss to pull a comprehensive decision.

Datas Analysis:

Qualitative informations refers to all non numeral informations or informations that have non been quantified and can be a merchandise of all research schemes. ( Saunders, Lewis, and Thornhill, ( 2007 ) , Research Methods for Business Students ; 4th Edition, Prentice Hall ( ISBN 0273701487 ) , chapter-13, p-470 )Qualitative Analysis is expressed in words unlike the Quantitative which is expressed through numerical informations.

This type of Research lays the initial foundation for better understanding.This information is extended, unstructured and includes some statistical figures with regard to impact of Olympic Games in the Pre Game period and anticipations of the same in the Post game period. So the slightest blend of Quantitative analysis is besides required.

This gives improved apprehension of the Research Objectives.

Data Collection:

Secondary information has been collected utilizing the inductive attack. Secondary information is the method of roll uping informations that has been already analyzed by some one.

( Kothari C.R. , ( 2005 ) , Research Methods and Techniques ; 2nd Edition, New Age International Publisher, chapter-6, p-111 ) .In this proposed research, the informations collected by utilizing the secondary information in this most of the information is collected from the cyberspace and articles. All the research inquiries and the aims are met by the secondary informations.


With the above research findings, I can reason that Olympic 2012 will convey


1. Becky Paskin ( 2008, 12 June ) , Hospitality industry doubts benefits of 2012 Olympics [ Online ] Available from URL:hypertext transfer protocol: //www.bighospitality.co.uk/cgi-bin/item.cg[ Accessed 01NOV08 ]2. Caterer & A ; Hotelkeeper ( 2008, 11 September ) , Industry needs to acquire on path for 2012 Olympics [ Online ] Available from URL: hypertext transfer protocol: //www.

caterersearch.com/Articles/2008/09/11/323351/industry-needs-to-get-on-track-for-2012-olympics[ Accessed 01NOV08 ]3. Daniel Thomas ( 2007, 04 September ) , Hospitality needs to better accomplishments in clip for Olympics [ Online ] Available from URL: hypertext transfer protocol: //www.

caterersearch.com/Articles/2007/09/04/315862/hospitality-needs-to-improve-skills-in-time-for-olympics[ Accessed 02NOV08 ]4. Adam Blake, Nottingham University Business School ( May 2005 ) , The Economic Impact of the London 2012 Olympics [ Online ] Available from URL: hypertext transfer protocol: //www.nottingham.ac.uk/ttri/pdf/2005_5.pdf[ Accessed 03NOV08 ]5.

Forces Today ( 2007, 15 October ) , Hotels poach top endowment for 2012 London Olympics due to accomplishments deficits and staff keeping jobs [ Online ] Available from URL:hypertext transfer protocol: //www.personneltoday.com/articles/2007/10/15/42797/hotels-poach-top-talent-for-2012-london-olympics[ Accessed 08NOV08 ]6. Kothari C.R. , ( 2005 ) , Research Methods and Techniques ; 2nd Edition, New Age International Publisher, chapter-6, p-1117. Saunders, Lewis, and Thornhill, ( 2007 ) , Research Methods for Business Students ; 4th Edition, Prentice Hall ( ISBN 0273701487 ) , chapter-13, p-470