Amazon virtuous cycle Few interesting facts about Amazon: a) Observe the river starts at ‘A’ & ends at ‘Z’ – they deliver anything from A to Z (They re always looking for category expansion and hence they need Category managers for Vendor negotiation/getting new vendors on board). (Why did Jeff Bozos choose the name ‘Amazon’? ) b) Every employee spends two days every year on the service desk handling customer calls (Even CEO- you may get lucky to meet Jeff Bozos on call someday). C) Door Desks – Quintessential example of Amazon’s frugality.Amazon always spends on things that matter most to the customers and are frugal in everything else.
D) Amazon Private Labels : Amazon Basics/Kindle brand/Pike Street/pinion e) Amazon acquired Kava Systems, a maker of robots used in e-commerce fulfillment centre. https:// www. Youth. Com/watch? V=bullwhips f) Amazon. Com worldwide has 209 million active customer accounts and 200 million seller accounts.
G) Amazon allows its own competitors to sell using its platform- reason?? – Customer!! Customer service is critical for e-retail. Often, online shoppers select an item for purchase but fail to complete the transaction.The conversion rate of internet shoppers among top 100 internet retailers all over the world is about 5 % ( source : Philip Kettle, marketing) Things that you should be aware for interview: )Amazon.
Com and Amazon. In website, payment methods and special features about user interface. 2) Different Categories available (which category is missing & why? ) – 12 categories presently (https://www. Amazon. In/gap/site-directory/ref=as_menu_top_Fullerton). Probable question: Suppose Amazon wants to try footwear category, what would be your approach? NAS: I start from customer and work backwards.They explore future new categories and plan for getting more vendors on board.
Category managers also strategies for ‘non’ performing categories. Interview questions: a) Suppose you would like to introduce footwear’ category, which the customer may tot be willing to buy until he physically goes for a trial, how would you introduce this category? In the long run what would be its profitability? Do cost benefit analysis for the same? B) Suppose there is a book publisher who has got most efficient distribution channel and is getting good revenues in the present system of distribution.How would you negotiate with the ‘CEO’ (not operations manager, S&D manager) to get him on board? (My summers question) c) Should Amazon go for property sales through its platform? Why should? Why not? D) Do sellers agree for Cash on delivery (COD) model? What would be the incentive for he seller in this model? How do you negotiate with him? E) How do you build sportswear section for Amazon? F) Pricing for membership plan program of Amazon, what base price should be taken and what parameters should be taken to decide the plan? G) Amazon entered with a sustainable. Com? Why the need for a new Amazon. In site? What is the main difference? ) Operations manager : They are mainly concerned with Transportation system efficiency (From Picking to fulfillment), Problems for delay of shipment, choosing between direct seller to customer model or ABA (?? ) for each product based on place of delivery & availability f time. Operation managers are also concerned with transaction based management system and work in tandem with customer service executives.
( Proof. Preterm bass sir and Nope scarabs might help in description of this role in much much better way) Interview questions: a) If Amazon wishes to open a warehouse in India, what factors will be taken into consideration?Which city you would prefer and why? B) Amazon wanted to set up a fulfillment centre in India. Identify the factors involved in selecting the place & give the place of re commendation? Why? C) Estimate the number of doors one would require in a warehouse? If demand in a onto (say December) tripled? How would you handle that with the ‘same number of doors’ you already designed? D) Case: Assume one day your workers of warehouse delivery don’t show up at last moment and you as a manager need to deliver custom orders. What will you do?