For example; competitors are said to be holding similar advertising campaigns, barriers to entry to such markets are very less, etc. Some off the main competitors of principles in UK are :- Ritz Walkers (Lays) Auditors Frito Orville Redenbacher Wheat thins Tattoos Chests Triassic CUSTOMERS Customers of principles lie all around the world, due to the vast distribution channels principles has. Principles is said to be sold in more than 140 countries all around the world thus reaches a much higher customer base.
Principles has a unique seductive flavor of its own and the youth market is always a potential area for such of snacks. Thus places a much more emphasis of the ages 5-25 than the other ages. Some products were introduced for a targeted group due to the increase of health conscious aspect. Thus principles introduced Low fat principles, multi grain principles to the market. Whatsoever principles is said to be targeted at anyone who can eat. SUPPLIERS Suppliers are diversified there is no one supplier.
Principles usually uses a two way intermediary channel of distribution in the KICK. Which consists of wholesalers and retailers. Wholesaler in Uk- Reliance wholesale limited Main Retailers in UK – Tests, Sad (by Wall-Mart), Ginsburg, Morrison, Co-pop, Waitress, Iceland. Media partner in UK- Laid, Marks & Spencer, Lid, Channel 5 for peak time films Principles also try to reach their customers through electronic social media such as Faceable, Twitter, etc. PUBLIC