Because of its nutritious value and affordable price many people have been patronizing this food and the industry that are offering it as part of their menu. The proponents believe that by venturing and establishing a “Lugar’ restaurant will challenge them to try this business and apply all the knowledge that they have gained from their studies as a restaurateurs. The business name is “Lugar Unlimited” a restaurant that is offering different specialties of “Lugar’ that can be distinguished because of its blue color.It is owned by the four (4) restaurateurs who spire to build a business that will represents their selves as they build a name in the industry.
“Lugar’ industry is one of the best sources of income here in the Philippines. Even small people can build and make their own “Lugar’ business by simply selling it outside their houses or in the streets. “Lugar’ as its main product is rich with many nutrients and minerals. It became famous because aside from its nutritious value it is also cheap and very affordable. This meal could be eaten on breakfast, lunch, and dinner.It is usually served for the sick people to give them energy that they need to debilitate and build their appetite.
“Lugar’ industry covered different target markets it could be students, drivers, employees, pedestrians and etc. The economic impact of this. The proponents are challenged to establish a business wherein they can apply their skills and knowledge in putting up a “Lugar’ business.To develop managerial and marketing aspects and strategies that will help promote the business in the industry.
To build a “Lugar” restaurant that will creates camaraderie among the customers. To provide a clean, nutritious, and affordable menu for the customers that they will surely love and they will continuously patronize. To make distinctions that will make our business something different by offering something new to our customers. This business will continue the traditional food through generation creating a distinctive taste that will never varies and fades in a long run.Above all, is to meet the satisfaction and needs of the customers every time they will dine in our restaurant so we can form and give the image that we want them to feel and experience. GOALS To meet the expectations and satisfactions of our customers inside our restaurant, seeing to it that we are always guided by the Standard Operating Procedures (SOPS) implemented in our store.
And to make sure that we meet the highest rating of of our restaurant. MISSION To provide line of quality products at most affordable price and services that will respond to the growing needs of our customer.To give delightful taste and distinction to every menu that we offer, that we are customer focused and customer- oriented at all times. And give our customers the experience of happiness and distraction every time they visit our store. To ensure that each guest receives prompt, professional, friendly and courteous service, to maintain a clean, comfortable and well maintained premises for our guests and staff. Provide at a fair price – nutritional, well-prepared meals – using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve.The opportunity to thank and serve our customers by maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we river.
VISION We will be the leading “Lugar’ chain in the Philippines that offers a highly nutritious and well affordable menu to our customers. And we will make our business proud as we become part of every Filipino meal and lives. MARKETING ASPECT One of the important aspects in establishing a business is the marketing. As the owner, you must know who are your competitors and the strategies you will use in order to survive competition.With the use of promotions and publicity gimmicks to get attraction to the customer, it will be a great contribution to become successful in operating a business.
Marketing is a system of business activities designed to plan, price, and promote and distribute want-satisfying goods and services to present and potential customers. It is considered as the lifeblood of every business transactions because it is a strategic way on how to cope up to the needs and wants of the customers, finding opportunities regarding it, introduce and market the product, achieve customer’s loyalty and patronage.Marketing plays a very important role in promoting and communicating the value of a product and service to customers. It can be looked at s an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the industry.
This includes the process from the beginning, duration, completion, or repetition of cycle in promoting the business within the expected time bound.It is also the process of continuously and profitably satisfying target market, customer’s needs, wants, and expectations more superiority than competition. Product is the asset of any restaurant; products should have its edge among other competing restaurants who are offering the same meal. The proponents want to develop products that will be known to many to gain more patrons and customers that will give people the impression of exceptionally every time they will see and taste the product that we are offering.