Sansiri is one of the largest real estate developer in Thailand offering a full range of housing units. Sansiri was founded in 1984. The company has been listed on the Stock Exchange of Thailand since 1996 and now on assets 77,658.58 million bath and net Profit Margin 8.85% increasing when compared with earlier year. Sansiri concentrated on developing exclusively mid-city condominiums for sale and for rent. In 1999, the company underwent a major expansion into development of landed properties with the launch of the first single-detached housing project. With over 33 years of experience and hundreds of projects across Thailand, Sansiri is widely regarded as Thailand’s leading developer of quality houses, townhouses and condominiums. Constructing meticulously designed, well-made homes, we strive to continuously improve the quality of life of our residents.Nowadays, Sansiri add more appearance feature for new generation that is call smart living by combine the technology with customer lifestyles for example, Farm-shelf; customer can control the growth of plant by application, Smart-Locker; customer can pickup the mail or a parcel by QR code. Because of the unstoppable development which make Sansiri become to the top rang of real estate company. Moreover, Sansiri is also Thailand’s fully integrated property developer, providing comprehensive services that go far beyond those of traditional developers. For the Subsidiaries of Sansiri. First, Plus Property is real estate service provider, engaging in two primary business areas: Agency about real estate brokerage services, project sales management and professional consultancy. And facility management about comprehensive real estate management services. Second, Escape hotel part of Sansiri collection, Located on the best beachfront in Hua Hin and surrounded by lush mountains in Khao Yai.
Third, Habito local shopping mall at Sukhumvit 77, provide atrue sense of community with its lush, green environment and wholesome range oforganic options. Fourth, Quintessentially lifestyle membership provides exclusive access to privileges. As a global private members’ club, offering award winning concierge and lifestyle management services for the world’s most discerning people.
In my job position is marketing product(MP), we can say this role is
conductor ,cooperated and owner of the project, We must meet with all assistance who involving the project such as architecture, interior, constructer, and marketing communication for shape the project in term of the cost investment, design, functional and the process of promoting in the project. Firstly, business developer will seek the estate for build the condominium after that they’ll sent the location, information to marketing product(MP) for analysis about preliminary and feasibility of project; MP must be observation in actual area for seek the opportunity, research about legal provision and try to find the strength of estate for create the proper strategy. Moreover, MP will calculated the breakeven point of project and classify type of estate(Type A;Luxury, B;Mid-Luxury, C;Standards), Secondly, MP will meeting with designer of discuss all of needs and desires for new building including both aesthetically and functionally. Thirdly, MP will set the price of unit(room) and analyst about sale strategy prices promotion and incentive also the sale preparation including brief information to marketing communication and agency. Lastly, If project encounter with some problem such as, the price of the property are highly that make client didn’t satisfied or the project not able to meet the company monthly sales target so MP will find the solution to solve all problem which happened. In other word, the duty of marketing product is incumbency to find the best possible result for project not only in term of building, company but also in term of marketing and privilege of customer as well.