Prom inception, their focus has been entirely client based so as to ensure that their customers are completely satisfied from concept to completion Of the project.
Their goal is to create a superior Minority Business Enterprise (EMBED) option for owners by building a company that understands the business of construction. Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it is reached) and buying habits.CSS 300?s target market includes large general contractors who need dependable solutions to fulfill EMBED requirements and fulfill diversity goals. Servicing the Governmental, Industrial, Residential, Civil, & Commercial Sectors that need a reliable concrete many to get the job done within budget and on time. Ay achieving this, CSS 3000 has an office in the Pulses community within the city of Chicago.
They are centralized within the cubic so that they have are able to access any project within the city or surrounding suburban areas.CSS 3000 has a variety of equipment and tools such as dump trucks, bobcats, excavators, hydraulic booms, and various concrete compactors With access to this equipment, they have been able to compete with other well known contractors by being able to keep their costs down. Being signatory to a several unions gives CSS 3000 another competitive advantage by having a team of highly skilled and trained professionals with various engineering, project management, estimating and trade backgrounds.Employing a staff with 15-40 years of experience CSS 3000 stresses the importance Of continuing site and safety training to all staff, as well as integration of new technological advances into their daily work. Identify each customer segment’s specific wants and needs. Explain Why they buy your company’s product or service, or a competing product or service. CSS 300?s customers are from residential, government, industrial, and commercial industries and have a did range of needs for our work, Development companies will use their services for new home construction such as new sidewalks, garage pads, curbs, and gutters.The government sector currently uses our services for additions to universities and public office spaces which can include new foundations, piers, curbing and slabs to digging for that new space.
CSS 3000 has an extensive list of relationships with material suppliers for ready mix, hauling services, tools, and equipment to keep our cost at an all time low. All Of these industries hue a viable use for our services and with our extensive experience along with our nominative prices CSS 3000 is becoming one Of the leading concrete construction companies in the Glaciological region.Justify how well your product}service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
To justify their services CSS 3000 asks others to contact their current and past clients for referrals and recommendations. They have met all of the needs of their clients, and have gone above and beyond to ensure that the work is done within the time allotted and within budget. CSS 3000 has been able to save their clients money by using their relationships with appliers and keep cost at a low market price.In April, 2012, CSS 3000 became part of a joint venture with Abbey paving. They both agreed to an investment deal that would give CSS 3000 the financial stability and strength to service their client’s needs without having to worry about finding funding for projects. Analyze your products position in relation to the competition.
Identify 3-5 main competitors. Explain how your product differs in terms features, function, quality, price, availability, brand image, etc. Explain why this differentiation is important to your customers.
CSS 3000 has been able to Compete with similar impasses in this industry.Mr.. Riviera stated that in order to stay competitive and make money one must create relationships. They have to like you in order to keep hiring you. (Riviera, 2013) When you find away to save a client money, they Will be your friend for a long time. In the past Mr..
Riviera was a Project Manager at a non-profit organization that helped construction companies grow their businesses, while working with larger companies. While in this position he was able to create relationships with other contractors such as Walsh Construction, Wight Construction, and F.H. Apaches (just to name a few) and became their friend. When he decided to leave his position at this other organization he had the support of these large contractors that were willing to give him a chance.
It is not easy to get a meeting with these companies let alone consider you for a project, but because of the relationships he built CSS 3000 was able to compete with other well know concrete companies such as Court Construction, Degree Builders, and Reliable Construction.This is just a few companies that CSS 3000 competes with, but within a 3 year period this Corcoran is already as well known s these other companies that have been in business for several years. Though this may not be an important factor for their customers, but it is able to help keep costs low and know that the job will be done correctly. Describe the source of competitive advantage for your product. Evaluate sustainability of this source of advantage.
;CSS 3000 has been able to build strong relationships with major contractors (i. . Wight, Sender, Apaches and others) as a dependable, high quality EMBED contractor. ; CSS 3000 has entered the 2013 construction season virtually debt free. CSS has a strong working capital position built on reliable resources and current relationships to keep them competitive within the construction industry. Assess the long-term sustainability of the source Of differentiation and competitive advantage. CSS sass’s strategy is to stay focused on the market and the type Of work that they know best.
They Will continue to confirm viability of their business concept every year. This is important because Without being an asset to Others, they must re-strategies their business model. They will continue to identify reputable partnerships within the industry so that hey continue to stay competitive in the changing market. Demonstrate the ability to deliver quality construction and financial results for a secure business model and possibly create the foundation for more traditional financing relationships, Apply the five “AS’ of marketing to your product analysis.Product CSS 3000 is known as the concrete contractor of choice to not only provide a valuable subcontracting service, but does so at ensuring quality, productivity, and the ability to meet the necessary project goals that are demanded by the client. Price: CSS 3000 is known as a quality concrete contractor, we are also recognized s a Minority Business Enterprise within the City of Chicago. As there are limited companies that can provide quality service and help clients meet project goals, CSS 3000 services come at a premium.
General Contractors will gladly pay for quality service from a minority business enterprise. Place: CSS 3000 is fortunate to have a number Of owners and general contractors who seek the service of CSS 3000. We are readily available to our clients, and our name and number is passed along to Other members Within the companies in which we work. We provide our services within the Glaciological region and have mound an abundance Of work to pursue.