Bob Alger took on the first challenge with a planning approach by dividing up the enormous size Walt Disney had become and he accomplished this by redesigning Walt Disney into five brands: Disney; ESP., BBC, Paxar, and Marvel Entertainment. Bob Alger used a simple principal manner of management, he used the principal of empowerment, allowing each Brand to stand alone, but still fulfilling the basic high standards that Disney represents.
Alger began his new title as Idleness CEO by his leading approach by acquiring Paxar Animation Studios, Marvel Entertainment and Localism. Ere wanted to Join these forces together with Disney in order to secure the staple of leadership in the animation film industry. These companies were left to run as they were, with a sort of “hands-off approach”, but still maintaining control to ensure the Disney brand as one of the best companies in the world. Bog Alger had to deal with what was the movie flop, John Carter, a film disappointment to Disney that resulted In a whopping $200 million write-off, making It of the most massive movie failure in film history. Gear came to realize that Richard Ross was no longer the right errors to lead the Film Division and it was time to find the right one. Bob Alger has announced that he will be stepping down as Disney’s CEO sometime in 2016 and most recently he is being considered for Major Leagues Baseball Commissioner. Disney stands at the very “top spot” It has had for many years and most recently was named by Fortune In 2011 as one of “America’s Most Admired Companies”.
References J. Richard and M. Adam, “Bob Alger: Disney’s Fun King,” Fortune, May 21, 2012. Contemporary Management, 8th deed.
, Garret R.Jones / Jennifer M. George Fortune, July 2013, Disney “America’s Most Admired Companies Kaiser University with what made Walt Disney what it is today, the leader in film animation.
Yet another challenger Alger faced had to do with eliminating factors that no longer standards that Disney represents. Alger began his new title as Disney’s CEO by his resulted in a whopping $200 million write-off, making it of the most massive movie Commissioner. Disney stands at the very “top spot” it has had for many years and most recently was named by Fortune in 2011 as one of “America’s Most Admired