The previous studies on business management and marketing have suggested many different views and ways of fundamental strategies for developing and managing a business. As industries have continued to grow at a rapid rate, it became a necessity for small businesses to follow and keep up with their strategies in order to become successful and strive in such competition. According to several journalists, the key to a successful business may not only be found from the consumers, but also within the business and the techniques the administrators use to run the business. Moreover, in a fast and networked world, a strong innovative business includes strategies based on business marketing and business management. Inside these two different categories requires several techniques such as strategic marketing, management, and study of development. Business marketing relies on the instruction of important communication skills using several advertisement skills. One of the most widely used communication skills would be e-marketing and the use of social media to boost efforts of marketing in business. Almost all small businesses use this skill to improve sales in a more effective way requiring less effort. For e-marketing, internet tools such as websites, emails, Facebook, Twitter, blogs, etc are used to drive in customers and attract a wide range of people according to their age range. These are great resources to inform and attract certain types of people by targeting people of a specific age range or gender. In Susan Ward’s “Attract New Customers With Simple Marketing Strategies” article, a common problem mentioned was found for people running or starting a small business is marketing. The strategies a business uses for marketing simply don’t always give entrepreneurs the results they’ve aspired. Therefore, a tip to some effective marketing strategies can be offering free classes or workshops related to the service, joining local business organizations and networking groups, creating or becoming a front or center in a charitable event, creating a blog, joining and using Twitter, or asking for referrals. Classes or workshops that are targeted for specific audiences or events can be an effective way to increase customers. Joining local business organizations and networking groups can allow other business entrepreneurs to mention a business to others creating opportunities to participate in various other cooperative marketing strategies. Different marketing strategies and plans can join and develop the marketing strategies a certain company is aiming for, increasing customers and sales consistently.Another major source business marketing may rely on is strategic marketing, the management which is responsible for identifying the satisfaction of the individual customers. It is a strategy that researches the product design, packaging, quality, and development of the service after its sales. Businesses will achieve its goals through marketing opportunities by taking advantage of many marketing plans. As one of these plans, strategic marketing aims at increasing the creation of a competitive advantage, communication and the value of delivery of their service and therefore developing a long-term relationship with the customers. This requires satisfaction surveys amongst the customers to figure and evaluate the quality of the business’s performance for a better and improved service in the future. According to the Economic Development Journal, written by David Milder, many business organizations have experimented with social media such as Facebook, LinkedIn, Twitter, and Pinterest and revamped websites blogs, as well as email programs over the past several years to research on which of the various marketing tools would be best. During this research, the most effective e-marketing tool for achieving critical options for marketing has been found through a systematic process. The process began by observing the organization’s marketing tools that would best accomplish the objectives of the business company. Since all organizations have required financial resources and can acquire the needed skilled employees, selecting the tools that match the objective is an essential part of the process.While researching for the right marketing tool may be a crucial step to the growth of a business, it is also crucial that a business has set objectives to guide its success. Several observations in the business field have revealed that one of the biggest mistakes independent merchants have made is the failure to identify the specific marketing objectives they wish to achieve. In order to use the e-marketing tools effectively, it is an essential step of the process. Small operators who often face scarcity in money, time , or skills need to have objectives as they are necessary to make any judgement about the effectiveness of the e-marketing tool. Thus, prioritizing objectives and putting the focus on them is an essential step. Some e-marketing objectives for small merchants may be reaching target market segments, being found on the internet, finding new customers, branding, making direct sales or setting up an e-store, advertising information about new merchandise sales, discounts, or relationship building with customers. Business management, where to begin to develop and grow a business more efficient and effectively, is an important step to developing a stable business. Business reviews and statistics have shown that a team ahead at halftime is more likely to win the game. Getting things done before noon is an important way of accomplishing tasks in the morning. Sequence for speed, or breaking projects down into parts to take longer parts at the beginning leaving the longest for the last is known to make the process more short and effective. Another tip to managing a business is to tackle similar tasks at the same time. Our mind thrives on repetition and we can build momentum by starting on similar projects and tasks at the same time. Finally, prioritizing value or quality over volume creates better outcomes. Multitasking results in middling outcomes and putting in little attention on many different things can result in the failure of almost anything. Successful business managers prioritize value over volume in order to set focus on the projects that matter the most.Effective communication skills and establishing effective co-worker and customer interactions are also an essential key to a successful business. Effective speaking, active listening, asking questions, and body language are several ways to make a difference in daily interactions. Speakers should learn to articulate their message in a way that is easily understood by the listener, meaning that serious issues are to be delivered accurately in a serious tone regarding the situation. Active listening, which includes eye contact, gestures, comments, and nods to express understanding, should exist in both the speaker and the listener. For effective communication in the contemporary world of business, most people communicate by phone for effective and easier communication. Whilst it is up to the speaker or writer to choose the most appropriate communication method that is suited for the message, some business employees who are articulate speakers may not be articulate writers, so messages can sometimes be misinterpreted. An effective communicator figures which methods to choose for a clarified message and evaluates the wording for better comprehension. Clear messages can be simple writing with accurate word choice. Learning to be an eloquent speaker and writer with all different types of communication methods is an important skill that can be effective in the field of business.Research and findings suggest attributes that a business’s culture must have to make use of sustained competitive advantages whilst running and organizing a business. Explanations suggest that companies with sustained superior finances usually focus on a strong set of base values which help build and run the business. These core values are what innovates the companies, as organizations with strong cultures typically consist of outstanding management. Ways of improving employee morale or quality of work life are essential for improving an organization’s financial status as well. Successful organizations are also typically known to have excelling reputation for management and are financially superior. Further in depth, organizational culture is one of the few concepts in organizational theory and is typically defined as a complex set of values, beliefs, assumptions, and symbols that define the way an organization runs its business. Culture has wide effects on a business because an organization’s culture not only defines who its relevant employees, customers, suppliers, and competitors are, but it also defines how a company will interact with the employees within the business. These characteristics of a company are direct manifestations of cultural theories about what business a company is in and how it runs the business. Different financial performances can increase the competition amongst different companies and thus leading to competitive advantages and motivate the company into inventing new ways of competing.As previous research and explanations have shown, Innovating a business means providing the business with various factors that may contribute in growing to a successful and global business. Regarding these strategies of marketing and managing a business, communications, e-marketing, and developing an organizational culture in marketing and managing may be a good way to strengthen and stabilize a business.